Care For Vietnam strives to diversify its range of health care products
Care For Vietnam (CFVN) is confident in leading the healthcare product market in Vietnam. Mr. Vu Hai Duong , Deputy General Director of CFVN, shared about the strength of advanced manufacturing technology from New Zealand and the product diversification strategy to enhance the sustainable value of the enterprise.
How will the market demand for Vietnamese healthcare products in 2024 change compared to the previous period, sir?
Through recent economic data in the Vietnamese market, we see that the consumption map is undergoing a major shift. Vietnam's population structure is gradually entering the period of the "silver" population generation, estimated to account for about 36% of the country's total population by 2036. This is the ideal segment for the development of health care products.
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| Mr. Vu Hai Duong - Deputy General Director of CFVN said that consumers are prioritizing products containing a lot of fiber. |
In addition, there are currently 5 types of health care foods that attract the top attention of Vietnamese people, which are strengthening resistance, increasing immunity, supporting bones and joints, developing the brain and good for the digestive system. Consumers are also increasingly interested in supplements, functional products, multivitamins, minerals, collagen, etc.
In addition, Vietnamese consumers are more knowledgeable about product ingredients than before. They will not choose products containing a lot of sugar and fat, but will prioritize products containing a lot of fiber.
This shows that consumers are becoming more demanding with health support products and to win them over, businesses in the industry like CFVN must take these factors seriously.
CFVN products are researched, manufactured, packaged, sealed, and imported directly from New Zealand. How has the company researched and integrated Vietnamese consumer tastes into its products?
Previously, we tended to import products from New Zealand for distribution in the Vietnamese market. But now, we want to be more proactive and set a goal for CFVN to research and develop its own formulas and products suitable for the physical condition and needs of Vietnamese people while still maintaining its commitment to ensuring genuine imported products from New Zealand. Especially when the Vietnamese consumer culture has developed much deeper than before. For example, they require products to be personalized, convenient, easy to use, and most importantly, environmentally friendly.
Our factory partners all have RMP registration certificate, NZIDT New Zealand Halal certificate, HACCP 2023-2026 certificate (CICC China) and are strictly monitored by MPI (Ministry for Primary Industries)…
CFVN is currently collaborating with the Institute of Nutrition and Human Health based in New Zealand, where leading nutrition scientists are involved. In that team, we are proud to also have Vietnamese people as members of the scientific council. This is to ensure that new products are created that are most closely aligned with the requirements of the Vietnamese healthcare market.
In addition to the research strategy, understanding the needs, tastes and physical condition of Vietnamese customers, how does CFVN orient its business strategy in Vietnam?
We pursue a product diversification strategy to enhance the sustainable value of the enterprise, considering it a prerequisite for the current and future success of the enterprise. In addition, with the characteristics of the direct sales industry, the humane nature of the industry is to bring more livelihoods to Business Partners, which is the driving force for the CFVN Board of Directors and staff to make more efforts to maintain the spirit of innovation and creativity over the years and is the "lighthouse" for us to come up with appropriate strategies.
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| Creating sustainable livelihoods for Business Partners is the “lighthouse” for CFVN to develop effective business strategies |
Sustainability factors have been integrated into all stages from research, production, packaging, to product distribution to the market. Our philosophy is “not only sustainable for the current generation but also for future generations”.
CFVN's strength is that its products are researched, developed and imported directly from New Zealand. We focus on applying the essence of new technology to retain the most quintessential elements from nature in the product. Therefore, CFVN's products are all exposed to new technologies such as Biolactol, freeze-drying technology, and freeze-drying to preserve the product quality in the best condition after processing.
2024 is an important milestone year when we launch Colos IgGold and Greenboost products, both of which have received a lot of attention from consumers. We also launched the “Vietnam First” strategy, considering the Vietnamese market as CFVN’s core market, as a foundation for CFVN before entering the international market.
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| CFVN pursues development of differentiated products to maintain growth momentum |
The strategy of developing a diversified product range is the key to our business strategy, especially differentiated products to maintain growth momentum. Accordingly, one of the segments that CFVN is targeting, which the Vietnamese market still has a lot of potential for, is weight control products. Based on the potential of this segment, we are preparing to launch the new product line FITBoost, a plant protein powder supplement with collagen and biolactol to help improve body shape, control weight and maintain youthfulness for users.
Can you tell us more about the new product FITBoost?
Nowadays, consumers are very interested in 3 factors that must be present in a product: protein, fiber and green tea/collagen. And this is the reason why CFVN has launched this FITBoost product. FITBoost is an exclusive product of CFVN, manufactured in New Zealand and aims at simplicity for consumers. The product aims at a healthy lifestyle and is expected to change the lifestyle of consumers towards the goal of Youth - Health - Beauty.
With FITBoost, instead of having to drink too many things, users only need to use this product, with a very high content of vegetable protein, collagen and extracts from New Zealand berries containing the Oxifend complex to help prevent the aging process of the body and agents that cause cardiovascular diseases. In addition, this product also contains fiber and BCAA and 18 other vitamins and minerals. This is not only a health care supplement but also improves the body shape and rejuvenates the skin of the user.
Thank you very much for sharing about CFVN's strategy and efforts in diversifying healthcare products.
The information he shared will help readers better understand the market and CFVN's constant innovation, as well as see that CFVN not only strives to meet consumers' health needs, but also demonstrates a long-term vision and commitment to sustainable development, aiming to create value for current and future generations, while preserving the "We are one" legacy that the company has successfully built over the past decade.
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