Bridge between past and present

Young artists have been renewing traditional values, in a direction that is closer and more accessible to young audiences.

Hòa Minzy's music video "Bắc Bling" is a product that combines entertainment and traditional culture, attracting audiences in recent days.

Closer to younger audiences

With its catchy melody, beautiful visuals, the impressive appearance of comedian Xuan Hinh, and the distinctive cultural features of the Quan Ho region of Bac Ninh , "Bac Bling" garnered 30 million views, holding the number one spot on YouTube Vietnam's trending list just 7 days after its release. The success of "Bac Bling" and similar products is not accidental. It is the result of a harmonious blend of the old and the new.

Previously, Phuong My Chi's performance at the Lan Song Xanh Awards ceremony, a fusion of pop and traditional Vietnamese folk music, went viral on social media. Her rendition of "Wrapped in the Mekong Delta," featuring songs like "Hoang Hon" (Sunset), "Ve Mien Tay" (Returning to the Mekong Delta), "Vong Co Buon" (Sad Folk Song), "Con Gai Mien Tay" (Girl from the Mekong Delta), and "Qua Cau Ruoc Em" (Crossing the Bridge to Pick You Up), showcased Phuong My Chi, Huynh Lap, and Tieu Minh Phung's seamless blend of rap, folk music, and melodies characteristic of the Mekong Delta region.

The music video "Bac Bling" by singer Hoa Minzy has a distinctive style, incorporating traditional cultural elements into a modern entertainment product (Photo: NHAT NGUYEN).

Although the mashup genre, a trend that emerged this year, isn't entirely new to audiences, "Wrapped in the West" is still praised for the clever approach of Phuong My Chi and her duet partner. The female singer maintains the sweet timbre of the lyrical genre while blending it with a modern singing style to make the song more accessible to younger audiences.

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In the program "Brothers Overcoming Thousands of Obstacles 2024," performances combining tradition and modernity truly made an impression. The producer of "Brothers Overcoming Thousands of Obstacles," Ms. Ngo Thi Van Hanh, shared: "Traditional culture is the root, inherent in everyone's heart. We just need to bring those beautiful values ​​to the audience in a way they desire, and those values ​​will naturally spread powerfully."

Shaking up the music scene.

Recently, artist Xuan Hinh enthusiastically shared his thoughts on collaborating with young artists. At 64 years old, Xuan Hinh said he enjoys rap and would be thrilled if young singers invited him to perform rock music. He stated, "I want to encourage the younger generation to continue creating and reinventing old things." His desire to collaborate with Son Tung M-TP has caused a stir on social media, as audiences believe that if this collaboration materializes, it will undoubtedly be a groundbreaking product in the music industry.

Each artist has their own choices, explorations, and perspectives on folk and cultural elements, thereby helping to make Vietnamese music more diverse, colorful, and suitable for the tastes of young audiences.

Hoang Thuy Linh invested in her own concert to honor and affirm her artistic path closely linked to the essence of national culture. Jun Pham explored the legend of "Son Tinh - Thuy Tinh." ST Son Thach used folk elements for "Thuan Nuoc Di Thuyen" - his debut composition...

Additionally, artists have combined Cai Luong (Vietnamese traditional opera) with modern music in the program "Beautiful Sister Riding the Wind 2024"; People's Artist Bach Tuyet and rapper Wowy created a music video blending pop, rap, world music, and folk music in "The Last Rays of Light". Tieu Minh Phung is a prominent name among audiences for frequently combining Cai Luong with rap.

When mentioning Ha Myo (Nguyen Thi Ngoc Ha), the public will remember "Xam Hanoi " - a music video showcasing the art of Xam singing combined seamlessly with rap, electronic music, and modern dance. Following "Xam Hanoi" and "Xam Xuan Xanh," Ha Myo continued to attract attention with "Dap Nang Khot" (combining Muong folk songs with Muong rap and EDM); and "Vietnamese Folk Songs," a blend of Cheo, Hat Van, and Xam singing with People's Artist Thanh Ngoan…

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  Turn the concert into a festival.

According to insiders, folklore is a precious treasure of the nation, containing profound spiritual, historical, and artistic values. Exploiting this material is not simply a matter of mechanical application. Each element of folklore carries its own meaning, linked to the historical context, beliefs, and spiritual life of the Vietnamese people.

Experts believe that artists must dedicate time to researching and deeply understanding the meaning and context of traditional elements; they need to respect and comprehend the cultural values ​​they are exploring. Only then can musical works truly become a bridge between the past and the present, contributing to the preservation and promotion of national cultural identity.

Source: https://nld.com.vn/cau-noi-giua-qua-khu-va-hien-tai-196250317212148095.htm