Strategy for developing a modern and sustainable retail market

The objective of the Strategy is to develop a civilized, modern, sustainable retail market, associated with the orientation of domestic trade development; comply with international commitments of which Vietnam is a member; be consistent with the development trend of e-commerce and digital economy , green economy, sharing economy; perform well the function of connecting production with consumption; increase domestic purchasing power while stimulating consumption of Vietnamese products in the international market; contribute to improving the value and competitiveness of goods, creating a premise for retail enterprises to participate more deeply in retail market world .

Strive for total retail sales of goods and consumer service revenue to increase by an average of 11 to 11.5% per year. The strategy strives that by 2030, total retail sales of goods and consumer service revenue (excluding price factors) will increase by an average of 11 to 11.5% per year.

Some orientations of the Strategy are: Encouraging enterprises of all economic sectors to participate in developing the retail market in appropriate forms and scales; forming a core domestic distribution force through initial incentives in terms of financial and land mechanisms and policies.

Form large corporations/enterprises in the distribution sector, mainly domestic enterprises, including foreign-invested enterprises, in which private enterprises are identified as the core force creating important driving forces, contributing to the development of the market; encourage and support small enterprises, trade cooperatives, business households and individual businesses to participate in the retail market.

The strategy also proposes diversifying retail business types, especially those that have the ability to connect and promote domestic production development in line with Vietnam's integration process.

Implement the orientation of shifting the retail distribution system to modern distribution types such as supermarkets, shopping malls, convenience stores, and specialized stores, ensuring harmonious development between types and suitability for each market segment in the face of increasing competitive pressure with foreign retailers.

The strategy focuses on strongly developing modern commercial business types such as e-commerce, e-commerce trading floors based on digital platforms; developing diverse retail methods, with special attention to multi-channel retail methods (Omnichannel), retail via mobile phones, television, through social networking applications based on the internet environment... to meet the needs and shopping trends of consumers in the future.

In addition, perfect the legal framework, have a clear pilot mechanism, create favorable conditions for businesses to research and operate e-commerce platforms based on advanced technology applications, ensure equal treatment between types of retail businesses in the context of the Fourth Industrial Revolution, in accordance with international laws and practices on e-commerce transactions. Promote the development of public services serving e-commerce.

Develop a healthy, competitive and sustainable e-commerce market. Expand the market for goods consumption through e-commerce applications; encourage applications and support the digital transformation process of enterprises; promote e-commerce transactions in border areas and across borders...

Source: https://baoquangninh.vn/chien-luoc-phat-trien-thi-truong-ban-le-hien-dai-ben-vung-3381468.html