Members of the A Lao Stream Community Tourism Cooperative Group introduce traditional costumes through social media platforms - Photo: NVCC
The Department of Culture, Sports and Tourism has closely coordinated with departments, branches, localities, and the Tourism Promotion Information Center to innovate tourism propaganda and promotion on the websites of departments, branches, districts, towns, and cities and on the Quang Tri Tourism website (dulichquangtri.com.vn; dulich.quangtri.gov.vn; ipa.quangtri.gov.vn); social networking sites (visit Quang Tri, checkin Quang Tri), Facebook, Youtube, Zalo... to create a spread, bringing the image of Quang Tri tourism closer to domestic and foreign tourists, while attracting investors to invest in tourism business.
The Department of Culture, Sports and Tourism also coordinated with relevant units to deploy software to store and manage digital data; digitize 4 national treasures, 10 Cham artifacts made of stone, the Phu Kinh Village Covenant and the special national historical relic of Quang Tri Ancient Citadel with memorial sites of the 81-day-night event in 1972; create QR codes at some relics to provide information to tourists; apply information technology in managing the licensing of travel businesses and tour guides according to the software of the General Department of Tourism, and manage overnight guests through the software of the police sector...
Determining that the application of information technology is of special importance in promoting and developing tourism, many businesses and tourism units in the province have actively applied digital data to exploit and serve tourism activities, especially information and promotion. If in the past, when visiting tourist attractions, relics, and scenic spots in Quang Tri, tourists had very little information about the location, specialties, and culture, now thanks to the application of digital technology , tourists can access it more easily.
A Lao Stream in Ta Lao Village, Ta Long Commune, Dakrong District, Quang Tri Province has recently emerged as one of the attractive tourist destinations, a familiar destination for visitors from inside and outside the province. The person who contributes to "preserving the soul of A Lao Stream" and helping this tourist destination to develop more and more is Ms. Ho Thi Ngam, Head of the Ta Lao Village Women's Association, and also Head of the A Lao Stream Community Tourism Cooperative Group.
“To help develop A Lao stream sustainably, we have brought agricultural products grown by local people using clean methods, without using toxic chemicals, into traditional kitchens to serve tourists; planted sticky rice and cajuput trees right in the tourist area. Built resting and dining huts with natural materials combined with lightweight materials to ensure the ecological environment and easy to disassemble when the flood season comes.
In addition, we also buy home-grown chickens, stream fish, wild vegetables... to ensure food safety and freshness to serve tourists. What's special is that we always actively take advantage of social networking platforms such as Facebook, Zalo, Tik tok to promote and introduce tourist attractions, dishes, and traditional costumes, so we have attracted more and more tourists to A Lao stream," Ms. Ngam added.
According to Nguyen Tien Luc, Head of the Tourism Management Department, Department of Culture, Sports and Tourism, developing a digital platform is a breakthrough solution to promote digital transformation faster, reduce costs, and increase efficiency. Focus on digitizing historical and cultural relics, typical tourism products of the province... to promote the image of Quang Tri.
Building smart tourism applications on digital platforms, creating digital tourism products using virtual reality technology and artificial intelligence (AI) to introduce destinations, tours, tourism products and services, and developing automatic tour guide applications via smart mobile devices will bring a better experience to tourists.
To successfully implement digital transformation in the tourism sector, the Department of Culture, Sports and Tourism proposes: there needs to be attention, direction and synchronous implementation from Party committees, authorities and tourism businesses. Develop a specific plan and timeline for implementation.
Prioritize investment resources to upgrade synchronous and modern information technology infrastructure and technology human resources to serve management, operation and business activities to promote the smooth and effective digital transformation process. Raise awareness and thinking of staff about the importance of digital transformation in the new context, and continuously train staff on how to operate, work and do business to help staff apply technology to their work proficiently.
Hieu Giang
Source: https://baoquangtri.vn/chuyen-doi-so-de-thuc-day-du-lich-phat-trien-193978.htm
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