Digital transformation and artificial intelligence application connect the tourism ecosystem of Binh Thuan province

Attending the workshop were leaders of the coordinating units, delegates who were former leaders of Binh Thuan province, leaders of a number of departments, associations inside and outside the locality, along with experts, scientists , and businesses in the tourism sector.

View of the workshop held in Phan Thiet City.

The workshop was organized to create a forum for exchanging and sharing experiences among experts, scientists, management agencies, tourism businesses, and related organizations. By focusing on clarifying the current situation and potential of technology application in tourism, Binh Thuan will propose solutions to strengthen connections and integrate components of the tourism ecosystem on a digital platform. Along with that, promoting comprehensive, effective digital transformation that is suitable to the actual conditions of the locality...

Mr. Luong Thanh Son - Chairman of the Union of Science and Technology Associations of Binh Thuan province delivered the opening speech at the workshop.

In his opening speech, Mr. Luong Thanh Son - Chairman of the Union of Science and Technology Associations of Binh Thuan Province (one of the co-organizing units) said that the workshop is a forum for science - connection - innovation. Because in the context of the strong development of the fourth industrial revolution, digital transformation and artificial intelligence (AI) are not only trends but have become the core driving force for sustainable development and enhancing the competitiveness of localities.

According to Mr. Luong Thanh Son, AI also brings the ability to process big data, predict tourist behavior, personalize services, optimize operations, manage safety and develop new tourism products. And these are key factors to build a smart, sustainable tourism ecosystem as well as closely connect with the local community... Through the workshop, the co-organizing units expect to contribute to shaping the vision, strategic actions and specific activities to develop Binh Thuan tourism in a smart, modern, attractive, unique direction and at the same time be ready to deeply integrate in the digital age.

Mr. Bui The Nhan - Director of Binh Thuan Department of Culture, Sports and Tourism spoke

Attending the workshop and delivering a welcome speech, Mr. Bui The Nhan - Director of the Department of Culture, Sports and Tourism of Binh Thuan said that this is a topical, urgent topic and has a special significance for the local socio-economic development in the context of integration and extensive digital transformation. Besides, digital transformation and AI are no longer a choice but a mandatory path to improve the competitiveness of Binh Thuan tourism, so to go fast, there needs to be a connection: State - Scientists - Enterprises - Community. The Department of Culture, Sports and Tourism of Binh Thuan is committed to working closely with related units and enterprises. At the same time, actively advise the Provincial People's Committee to increase investment as well as create favorable conditions for initiatives and solutions to be deployed and applied in practice locally...

Speakers and guests participated in the discussion at the workshop.

Within the framework of the workshop, delegates focused on discussing and exchanging some main contents: Digital transformation - An inevitable trend in the tourism industry; New technology trends - Virtual reality (VR), Big Data, Platform connecting tourism ecosystem; Application of Artificial Intelligence (AI) to enhance customer experience. Including "Digital transformation for Binh Thuan tourism industry - Platform for sustainable tourism development", "AI in tourism business management and operation; Chatbot, virtual assistant, data analysis and tourism trend forecasting", "Human resource solutions for the restaurant and hotel industry through robot applications"...

The panel discussion was held at the conference.

On this occasion, the workshop also gave time for delegates to participate in discussions and ask questions directly to the speakers to discuss and share more deeply about technology and artificial intelligence in tourism... Thereby contributing to opening up many new directions for Binh Thuan tourism industry on the journey of digital transformation and application of artificial intelligence in the coming time.

Source: https://baobinhthuan.com.vn/chuyen-doi-so-va-ung-dung-tri-tue-nhan-tao-ket-noi-he-sinh-thai-du-lich-tinh-binh-thuan-130246.html