Vietcombank, Techcombank, BIDV continue to hold Mibrand's "throne"
According to the report, in 2024, the Vietnam Bank Brand Health Ranking 2024 will have little change. Vietcombank, Techcombank and BIDV will continue to hold the leading positions.
Accordingly, Techcombank with 61 points, up 4 places, VIB with 59 points, up 10 places are two banks with remarkable growth in the brand preference index thanks to their association with two famous music reality TV shows "Anh trai qua ngan cong gai" and "Anh trai Say Hi".
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In addition, PVcomBank increased 20 ranks in the Brand Love Index, leaving a deep impression on customers through a historic drone performance on the night of the 30th of Tet.
Meanwhile, Sacombank maintained its position as the leading bank in terms of willingness to pay high prices, thanks to its efforts to improve service quality to suit consumers.
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In addition, MB has grown significantly in the Brand Introduction index thanks to its unlimited referral incentive policy, creating a strong ripple effect.
BIDV Bank increased 9 ranks in the Willingness to Pay High Index, entering the Top 3 Vietnamese banking brands that consumers are willing to pay high prices for.
It is known that this is an annual event organized by Mibrand Vietnam Market Research and Brand Strategy Consulting Company (Mibrand Vietnam) with the purpose of announcing the Banking Industry Brand Health Report, and at the same time honoring Vietnamese banking brands with high achievements in building and developing brands and bringing positive values to consumers, promoting the image, products and services of businesses to the community and society.
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Survey of over 2,000 consumers
Launched in 2017, Mibrand's "Banking Industry Brand Health Report" has continuously monitored and evaluated the health of banks' brands using the exclusive Brand Beat Score tool.
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| Mr. Lai Tien Manh - CEO of Mibrand Vietnam - introduced the set of indicators to measure the Bank Brand Health. |
Mr. Lai Tien Manh - CEO of Mibrand Vietnam - said: The report is based on an independent survey of more than 2,000 consumers aged 18 and over nationwide, combining opinions from staff and in-depth perspectives from reputable experts, ensuring no interference from any third party. The report provides a comprehensive analysis of all aspects of communication and branding, from the first touchpoint of customers to the journey of using and long-term attachment to the brand.
" The Banking Industry Health Report is conducted by Mibrand to measure the health of banking brands using the exclusive Brand Beat Score toolkit with 7 evaluation indicators through a direct, large-scale survey of more than 2,000 consumers aged 18 and over across the country independently, without the intervention of any other party, " said Mr. Manh.
Brand health measurement reports provide comprehensive and detailed analysis of all different aspects of communication and branding activities from the customer's perspective from brand exposure to brand usage and loyalty.
The event is an opportunity for Vietnamese businesses to better understand the importance of brand development, thereby identifying risks, exploiting potential and shaping brand development strategies and marketing communications for the coming years. By understanding brand health, businesses can improve their rankings, stand out in a competitive market, build a loyal customer base, enhance brand recognition and promote sustainable business growth.
Source: https://baoquocte.vn/cong-bo-top-30-thuong-hieu-ngan-hang-manh-nhat-2025-cua-mibrand-312030.html
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