COVERINGS 2025 OFFICIALLY OPENED - VIGLACERA SURPRISES AT NORTH AMERICA'S LARGEST EXHIBITION SPECIALIZING IN CERAMIC TILES & NATURAL STONES

April 29, 2025, at 9:30 p.m. Vietnam time, on the other side of the globe, in Orlando, Florida, USA, the largest exhibition in North America specializing in ceramic tiles and natural stones Coverings 2025 officially opened. We immediately received the latest news sent by Mr. Mai Xuan Duc - General Director of Viglacera Ceramic Tiles Trading Joint Stock Company and his team. Here is a quick note from the event.

The system of long-term distributors with Viglacera and Viglacera Tile Trading Joint Stock Company were present at the Booth during the opening moment of Coverings 2025.

From the ticket gate, stepping onto the escalator, you can see the bright and shining Viglacera symbol. This year's Viglacera booth is located at 5625, the most beautiful location in the center of the Exhibition, right in the area where the booths of Spain and Argentina are concentrated. The Viglacera exhibition space at Coverings this year really attracts all eyes with the entire lighting system designed by Astound engineers in the form of mounting on the high roof shining down. The Viglacera team is proud of what is happening more than a normal exhibition booth. Everyone feels deeply in their mind about the moment when Viglacera is present where the world 's leading talents in the ceramic tile industry gather. Moreover, it is a space to honor the products that are closely associated with them, with a thorough investment and outstanding in display form among all the brands participating this year.

Before the opening, the Pavilion with its “V” shaped design seemed very “familiar” to Astound’s concept designers . However, even Mr. Tyrone Mueller - Astound Design Director, who is also the direct contractor of the booth, pondered for a long time over the products and display space of Viglacera: “All Viglacera products made a strong impression on me. The large-sized stone panels and tiles are vibrant with a variety of colors, superior quality, and sophisticated workmanship. I found that with the precise size, the installation process was quite smooth, the joints were very smooth, although to be honest, the product has high hardness, which is not easy for the tile cutting and installation process. I was very worried. Now it's done, just waiting for the official opening. I share the joy with Viglacera because the products are displayed in a modern, sharp booth, hopefully attracting all eyes and standing out at the Exhibition”

Mr. Tyrone Mueller - Design Director of Astound (standing in the middle), the unit directly constructing the Viglacera booth at Coverings 2025

The opening moment has just arrived, many visitors stopped at Viglacera. That attraction is easy to explain. Because from all 4 sides, the Viglacera word is quite eye-catching. Many groups stopped for quite a while to learn about the products. They highly appreciated the grained products, especially on the large surface. Many people were surprised by the Viglacera washbasin and shower models. And with only a few glass products brought to the Coverings Exhibition, which were energy-saving glass and super white glass, customers were all impressed and surprised, they did not think that Vietnam could appear on par with major brands around the world.

Mr. Mai Xuan Duc in a meeting with Mr. Rod Applegate - President of Tower Engineering Company (USA)

Mr. Phan Dang Son - Chairman of the Vietnam Association of Architects discussed with Mr. Rod Applegate - Chairman of Tower Engineering Company (USA) about the new design trends of the world.

Mr. Rod Applegate - President of Tower Engineering Company (USA) came from Los Angeles to the Exhibition. Here, Mr. Rod Applegate had a meeting with the head of Vietnamese architects - Mr. Phan Dang Son. Both talked about the latest design trends as well as the fierce and hot competition in the large but also very strict market of the US.

In the history of the relationship between Mr. Rod Applegate and Vietnam and Viglacera, there is a special mark. That is the event that he searched for many manufacturers. Finally, he found Viglacera to finalize a special batch of products. Rod Applegate recalled that memorable memory with the President of the Vietnam Association of Architects Phan Dang Son: "To supply bricks for the US Capitol project, we searched for many suppliers around the world, but only Viglacera met the strict standards of quality and especially environmental standards. Viglacera bricks have outstanding load-bearing capacity, ensuring effective insulation for both hot and cold air, while supporting optimal air circulation. Up to now, Viglacera bricks have shown that they can be used continuously for 20-30 years without replacement, making them an ideal choice for the cooling tower of the air conditioning system of a special project in the US. We look forward to the opportunity to cooperate more deeply with Viglacera in the future."

Hearing the story, Mr. Phan Dang Son, representative of the Vietnam Association of Architects, congratulated Viglacera and commented: “Viglacera's booth at Coverings 2025 has a sophisticated design, bearing the mark of an open and richly-identified Vietnam. The product layout is modern, smart, and skillfully balances aesthetics and functionality, to be exact, surpassing 60-70% of other booths that are simple and lack highlights. This year's booth is not only a place to display products, but also a strong affirmation of Viglacera's stature and aspirations, right on the occasion of the 50th anniversary of national reunification.”

Returning to the story with Mr. Tyrone Mueller, when Mr. Mai Xuan Duc asked about the US consumer market for tile and stone products, he frankly said: “Although we bring products that are very suitable for the US market, you also know that this is a market with the most fierce competition. Viglacera brings Coverings a complete set of products from tiles, glass, bathroom equipment, which is a great effort - it opens up great convenience for American customers. But that is only a very small first step. The next step is important. I have never known Viglacera before, but I am really surprised by the rich, high-quality product portfolio, like a "center" of building materials. Hopefully at Coverings 2026, Astound will continue to have new innovations when accompanying Viglacera in the US".

Viglacera's partners in the US also came to congratulate. "Your booth this year is much more special than last year, we are very impressed with your Bone-Shaped Stone products" - Mrs. Tammy, in charge of Planning and Products of Daltile Company said.

EMSER - one of Viglacera's close partners sent a representative before the Exhibition, bringing with it the announcement of the company's Chairman's appearance tomorrow, April 30, 2025. EMSER has decided to place a long-term order for a traditional and famous line of surface tiles from Viglacera. For them, Viglacera is a trustworthy partner for long-term cooperation.

Mr Gregg - Vice President of Daltile came to work at Viglacera booth, discussing solutions if tax increases.

For Viglacera people on duty at Coverings Exhibition, besides the joy, there is the “heat” directly felt in the competition between the fierce rivals. The concern about low-priced goods from India is still very clear.

Senior Leadership Delegation of MSI Company - USA visited the booth (Mr. Paolo: Vice President and Mr. Mauneal: In charge of brick and large slab industry)

Director of ARMAVICO Group - Mexico visited and ordered products at Viglacera booth

Some other pictures at Viglacera booth:

Viglacera Ceramic Tiles Trading Joint Stock Company offers long-term Distributors and Agents with Top 1 revenue in 2025 an 11-day, 10-night tour in New York - Philadelphia - Washington DC - Orlando - Miami

Source: https://www.viglacera.com.vn/vi/portal/news.php/tin-tuc-su-kien/hoat-dong-kinh-doanh/coverings-2025-chinh-thuc-khai-mac-viglacera-gay-ngac-nhien-tai-trien-lam-lon-nhat-bac-my-chuyen-nganh-gach-men-da-tu-nhien-id-10890.html