The book helps young people avoid failure when starting a business.

Author Nguyen Minh Thuan has just introduced the book Journey of Change: 11 Lessons from Failure in the Cosmetics Business to share experiences with readers, especially young people when entering the business field, specifically the beauty business.

Hành trình thay đổi: Cuốn sách giúp người trẻ tránh thất bại khi khởi nghiệp kinh doanh

Author Nguyen Minh Thuan shares at the book launch ceremony. (Photo: Tam An)

Journey of change: 11 lessons from failure in cosmetics business consists of 3 main parts: 11 lessons from failure; Journey of change and CGF; Secrets of successful cosmetics business. The content of the book is considered close and practical for readers, especially young readers.

Sharing about the book, author Nguyen Minh Thuan said that the most important purpose of publishing this book is to give value to young people who want to start a business in general and start a business in the cosmetics industry in particular.

The most important lessons learned by the author from his failure in nearly 10 years of cosmetics business are recounted in a detailed and intimate way. The author does not want young entrepreneurs to encounter the mistakes he encountered in the past.

According to the assessment of journalist Nguyen Tuan Anh - who has supported more than 50 authors to successfully publish books - commented: "Author Nguyen Minh Thuan did not 'hide his profession' when generously sharing all the knowledge he has with readers. This is a book that anyone who wants to start a successful career in the beauty industry should read."

Author Nguyen Minh Thuan is currently Deputy Head of Department in charge of strategy, Faculty of Beauty Care, Bac Ha College of Technology.

Book published by Dan Tri Publishing House.

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