Vietnamese director takes on director role at New York Fashion Week

In the show of 5 Indonesian designers at New York Fashion Week Spring Summer 2025 , Nguyen Hung Phuc was invited to the position of catwalk director. This is the 5th time he has come to the big fashion event but the first time he has taken on such an important role.

Nguyen Hung Phuc is busy with the role of catwalk director

He is responsible for sound and lighting arrangements, and coordinating guest seating arrangements. In addition, he also works directly with model management companies to guide the performance and catwalk routes. Nguyen Hung Phuc said he has to work with each foreign designer, stylist, photographer, and cameraman to ensure the show is neat.

The director said he still followed the standards of New York Fashion Week with the runway and minimalist catwalk. However, instead of going one way in a U-shape as usual, he cut the stage into two lines. "The new catwalk line helps the models stay on the catwalk longer, the audience can see each design more clearly and carefully, and at the same time, there is more time for the remaining models to change clothes," said Nguyen Hung Phuc.

Director Nguyen Hung Phuc is happy to help change international thinking about Vietnamese fashion.

To have a 20-25 minute show, the young director and his crew went to New York four days in advance to instruct the models, try on costumes, etc. He encountered many difficulties in this role because: “When I went abroad, I was almost unknown. The model management companies did not know who I was, so it was difficult for them to trust and follow my instructions. At first, there were arguments between the two sides. I am grateful to the Indonesian designer for trusting and fighting for me to have full authority to make decisions and show my full potential."

During the catwalk staging process, Nguyen Hung Phuc said he always had the utmost respect for the 40 international models. "I always did the smallest things myself, such as adjusting each dress, each lamp, each chair. When incidents occurred, I was always there to support them and make appropriate adjustments. Through many actions like that, gradually the partners also changed their previous thoughts about a stranger from Vietnam. I realized that when doing everything with passion, it will be recognized," he shared.

After this business trip, Nguyen Hung Phuc was impressed by the professionalism of international models and the strict attention to detail at New York Fashion Week . He also enjoyed the collections of Indonesian designers because they were highly applicable but still imbued with cultural identity. "I hope to have the opportunity to see similar modern and traditional collections from Vietnam on the catwalk in New York," he said.

Source: https://thanhnien.vn/thoi-trang-tre/dao-dien-nguoi-viet-dam-nhan-vai-tro-giam-doc-o-tuan-le-thoi-trang-new-york-185240911090352216.htm