To make Sam Son beautiful in the hearts of friends and tourists

The image of safe and friendly Sam Son tourism will be a plus to attract tourists.

It can be said that tourism development has been creating traction for many industries such as transportation, communications, hotels, restaurants, construction, etc. In particular, the demand for tourism goods and services has increased significantly, contributing to economic development and job creation and income for workers in Sam Son City. However, when there is competition for tourist destinations, especially between tourist areas and spots with similar products (such as Sam Son beach resort tourism with Hai Tien, Hai Hoa; or Sam Son with Cua Lo (Nghe An) ...), the issue of service quality and quality management must be put first. Not only that, tourism is also considered an effective but low-cost "advertising medium". Especially in the context of current technological development, every citizen and every tourist can become a "tourism ambassador"; On the contrary, unsightly, uncivilized, offensive images can also spread at a dizzying speed. Therefore, good management of tourism services also contributes to promoting the image of the destination and enhancing Sam Son tourism culture.

Understanding the significance and role of managing tourism activities in general and tourism service business activities in particular, in recent years, Sam Son City has focused on managing tourism business in an equitable and healthy manner and training to raise awareness of people participating in tourism service business. Specifically, the City People's Committee has developed and effectively implemented plans and projects in the business sector. At the same time, the interdisciplinary inspection team has been directed to proactively inspect all areas of accommodation, food safety and hygiene, price management for conditional business services... The interdisciplinary inspection team has arranged 100% of its staff, on duty 24/7, especially on holidays and weekends, promptly handling cases according to instructions from the city's hotline. In 2024, the authorities conducted 38 inspections, handled 38 cases, and paid the State budget over 119 million VND. Along with that, the city organized 8 classes/2,214 participants to train on legal regulations, solutions to improve service quality and build a beautiful image of Sam Son people in the hearts of friends and tourists...

The year 2025 marks many changes in the city's state management of tourism. Therefore, it is necessary to prepare plans and solutions to effectively manage all types of tourism services. The city has developed strict management plans, for example, for tourist accommodation establishments, the city requires establishments to publicly post prices of goods and services, and regulations of the tourist accommodation establishment. Establishments must have a "menu" on the table with the names, quantities and prices of dishes and drinks; the word (star) or image of a star may only be used to advertise the tourist accommodation establishment's class after the competent state agency has recognized the tourist accommodation establishment's class; and invoices or receipts must be provided before payment; There must be a contract or agreement to rent a room at the accommodation facility (in case of a dispute, if there is no contract or agreement, the tourist accommodation facility is the violating party and must take full responsibility and be handled according to regulations)... In addition, the city also strictly prohibits acts of forcing guests to eat, stay, transfer guests, sell guests; take back rooms before the agreed time; cut off water and air conditioning for guests; sell goods at higher prices than the prescribed price; illegally expand and encroach; arbitrarily discharge wastewater and waste; have uncivilized speech and behavior...

Regarding training for managers and employees participating in tourism service activities, the city has developed a plan and focused on in-depth training on 5 topics. Typical topics include training on knowledge of state management in the tourism sector and plans for managing tourism services in Sam Son City in 2025. Training skills in explaining and introducing scenic spots, entertainment venues, festivals in the city; tours connecting Sam Son with tourist areas in the province... In particular, the city focuses on innovating methods of training human resources participating in tourism service activities in the direction of hand-holding. At the same time, improving management capacity for restaurant and hotel owners, gradually improving professionalism in tourism activities. In particular, the city actively cooperates with prestigious and experienced training schools to participate in training and fostering the team of managers, business owners and workers serving in the tourism sector in a professional manner. Require establishments to send officers and employees to participate in human resource training courses to improve the culture, civilization and image of citizens of the tourist city; improve professional skills and professionalism in service, communication and behavior; raise awareness of the community in protecting the landscape, environment, and protecting the image of Sam Son tourism... Thereby, striving for each Sam Son citizen to be a "tourism ambassador", a propagandist in promoting the beautiful land and people of Sam Son in the hearts of friends and tourists.

Article and photos: Truong Giang

Source: https://baothanhhoa.vn/de-sam-son-dep-trong-long-ban-be-du-khach-246827.htm