The image of Sam Son as a safe and friendly tourist destination will be a plus point in attracting visitors.
It can be said that tourism development has been and continues to be a driving force for many sectors such as transportation, communications, hotels, restaurants, construction, etc. In particular, the demand for tourism goods and services has increased significantly, contributing to economic development and creating jobs and income for workers in Sam Son City. However, with the competition for tourist destinations, especially between areas with similar products (for example, Sam Son beach resort tourism with Hai Tien and Hai Hoa; or Sam Son with Cua Lo (Nghe An)...), the quality and management of service quality must be prioritized. Furthermore, tourism is considered an effective yet low-cost "advertising medium." Especially in the context of today's technological development, every citizen and every tourist can become a "tourism ambassador." Conversely, unsightly, uncivilized, and offensive images can also spread at a rapid pace. Therefore, good management of tourism services also contributes to promoting the image of the destination and enhancing the tourism culture of Sam Son.
Recognizing the significance and role of managing tourism activities in general, and tourism service businesses in particular, Sam Son City has focused on managing tourism businesses in a fair and healthy manner over the years, and on training to raise awareness among those involved in tourism service businesses. Specifically, the City People's Committee has effectively developed and implemented plans and strategies in the business sector. Simultaneously, it has directed the inter-agency inspection team to proactively inspect all areas related to accommodation, food safety and hygiene, and price management for conditional business services. The inter-agency inspection team deploys 100% of its personnel, on duty 24/7, especially on holidays and weekends, to promptly handle cases as directed by the city's hotline. In 2024, the authorities conducted 38 inspections, processed 38 cases, and collected over 119 million VND for the State budget. In addition, the city organized 8 training courses with 2,214 participants on legal regulations, solutions to improve service quality, and building a positive image of Sam Son people in the hearts of friends and tourists...
The year 2025 marks many changes in the city's state management of tourism. Therefore, having plans and solutions ready to effectively manage various types of tourism services is essential. The city has developed strict management plans; for example, for tourism accommodation establishments, the city requires them to publicly display prices of goods and services, and the regulations of the accommodation facility. Establishments must have a table menu listing the names, quantities, and prices of food and drinks; they are only allowed to use the word (star) or images of stars to advertise their accommodation rating after it has been officially recognized by the competent state agency; and they must provide invoices or receipts before payment. There must be a contract or agreement for renting a room at the accommodation facility (in case of a dispute, if there is no contract or agreement, the tourist accommodation facility is the infringing party and must bear full responsibility and be subject to penalties according to regulations)... In addition, the city also strictly prohibits acts of forcing guests to eat, stay, transfer guests, sell guests; taking back rooms before the agreed time; cutting off water or air conditioning for guests; selling goods at prices higher than regulated prices; illegal expansion or encroachment; arbitrarily discharging wastewater and waste; and using uncivilized language...
Regarding training for managers and workers involved in tourism services, the city has developed a plan and focused on in-depth training in five key areas. Typical examples include: training on state management knowledge in the tourism sector and a plan for managing tourism service businesses in Sam Son City in 2025; training in presentation skills, introducing scenic spots, entertainment venues, and festivals in the city; and tourism tours connecting Sam Son with other tourist areas in the province. In particular, the city is focusing on innovating training methods for human resources involved in tourism services through hands-on guidance. Simultaneously, it is improving the management capacity of restaurant and hotel owners, gradually enhancing professionalism in tourism operations. In this regard, the city actively collaborates with reputable and experienced training institutions to provide training and professional development for management staff, business owners, and workers in the tourism sector. Businesses are required to send their staff to training courses aimed at improving the culture, civility, and image of Sam Son as a tourist city; enhancing professional skills and service, communication, and conduct; and raising community awareness in protecting the landscape, environment, and the image of Sam Son tourism. Through these efforts, the goal is for every Sam Son citizen to become a "tourism ambassador," a communicator promoting the beauty of Sam Son and its people to friends and tourists.
Text and photos: Truong Giang
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Source: https://baothanhhoa.vn/de-sam-son-dep-trong-long-ban-be-du-khach-246827.htm
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