Panasonic washing machine sales grow at record rate at Dien May Xanh system

(Dan Tri) - Panasonic has just recorded impressive washing machine sales results at the Dien May Xanh system, marking an important milestone in its strategy to expand market share and affirm its solid position in the Vietnamese market.

According to statistics from Dien May Xanh, in May alone, the unit sold more than 16,000 washing machines at Dien May Xanh, reaching a revenue exceeding 141 billion VND. Panasonic horizontal-drum washing machines without dryers played a key role in this revenue boost with more than 6,000 machines sold.

Having established its name with top-loading washing machines thanks to their outstanding durability, energy-saving capabilities and stable operation, Panasonic continues to make its mark with the front-loading washing machine without dryer - a product of exclusive cooperation with Dien May Xanh. Since the cooperation in October 2024, this line has quickly become Panasonic's outstanding product.

Despite the general market showing signs of slowing down or declining, Panasonic has made a spectacular breakthrough in the horizontal drum washing machine segment in Vietnam. According to a report from GfK - a leading retail market research unit, in May, Panasonic recorded outstanding growth in horizontal drum washing machine market share from 3.6% to 10.2%, an increase of nearly 3 times in just one month. This is the strongest growth rate in the industry in the same period, reflecting the appeal of the product and the great trust from consumers, thereby contributing to bringing Panasonic's washing machine market share to the number 2 position in the market with 21.1% market share.

Not only growing in the whole market, but also in the Dien May Xanh system, Panasonic's non-drying horizontal-drum washing machine line also achieved impressive results with sales and output 4 times higher than last month. With only three exclusive distribution products, it contributed nearly 62.3 billion VND, accounting for more than 44% of total sales, helping to increase the market share of Panasonic washing machines at Dien May Xanh to 32.7%.

Panasonic horizontal drum washing machine products without dryer are exclusive at Dien May Xanh and are popular.

The appeal of Panasonic's non-drying horizontal drum washing machines not only comes from their luxurious and durable design, but also lies in the sophistication of the experience with a series of smart technologies, well meeting the daily laundry needs of Vietnamese people.

In particular, the Inverter washing machine NA-V10FA1LVT 10kg priced at about 11 million VND is Panasonic's best-selling product at Dien May Xanh, with nearly 3,000 units sold within 1 month, scoring strongly with users because of its affordable price, outstanding durability and still equipped with a series of high-end technologies.

Panasonic's StainMaster hot water washing technology helps remove stubborn stains without pre-treatment. Based on testing conditions, this technology provides comprehensive sterilization of up to 99.99%, effective cleaning thanks to intensive washing programs at multiple temperature levels.

Understanding the concern of dirty washing machines after a period of use, Panasonic's FA series is equipped with a pair of comprehensive and automatic cleaning technologies. In particular, Auto Tub Clean helps dissolve and wash away dirt in the washing tub, preventing bacteria and odors from accumulating. Auto Gasket Clean is a technology first applied by Panasonic, using two high-pressure nozzles to automatically clean the door gasket after each wash, removing lint and dirt. Thanks to that, users no longer have to clean manually, the machine is always clean, durable and clothes smell better every day.

Panasonic Inverter NA-V10FA1LVT has a large washing drum placed in a compact body, helping to save significant space.

AI Smart Wash technology - a smart washing system that uses artificial intelligence to automatically adjust the amount of water, time and temperature - to optimize washing efficiency. This saves 48% of water, 74% of electricity and 36% of washing time compared to conventional washing machines (based on testing conditions).

With the above outstanding advantages, this product has become one of the top choices of consumers at Dien May Xanh system in the past month. In addition, the FA line also has additional capacity options of 9kg and 11.5kg, meeting the diverse laundry needs of each family.

Not only always improving product quality, Panasonic and Dien May Xanh have implemented a series of sales policies including: giving an additional 2 years of warranty at Dien May Xanh (total 4 years of warranty) or useful household gifts, 0% interest installment payment up to 12 months without prepayment, free delivery and installation at home... This is an effort to increase experience and optimize costs for users.

Strategic cooperation is the foundation for remarkable growth, opening up the right time for consumers to own high-tech Panasonic washing machines at Dien May Xanh.

This success is also the result of the exclusive cooperation agreement between Panasonic and Dien May Xanh earlier this year. In which, Panasonic commits to bringing the latest genuine products at competitive prices, while Dien May Xanh focuses on creating a different shopping experience, optimizing benefits for customers.

When brands and retailers invest properly, understand consumers, and agree on strategies, sales breakthroughs are inevitable - proven by impressive growth figures and continuous consumer support.

Source: https://dantri.com.vn/kinh-doanh/doanh-so-may-giat-panasonic-tang-truong-ky-luc-tai-he-thong-dien-may-xanh-20250630184307232.htm