With the increasing demand for clean water, water purifiers have become an essential product in every Vietnamese household. Dien May Xanh not only sees the growth potential of this market but is also gradually changing the consumption habits of the community, helping more people access clean and safe water.

According to data reported by Dien May Xanh, sales of water purifiers at this supermarket chain have shown impressive growth after 5 years of entering the market. Specifically, in 2019, the company sold 125,000 units; in 2020, the number increased by 100,000 units; in 2021, sales reached 373,000 units, nearly double that of 2020; and 2022 was the year with the highest sales ever, with nearly 400,000 units supplied to customers, bringing in revenue of over 2 trillion VND for the company.

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Dien May Xanh has sold about 400,000 water purifiers on the market. Photo: Dien May Xanh

In 2023, amidst an economic downturn, consumers tightened their spending, significantly impacting sales at Dien May Xanh and its water purifier business. However, by the end of 2023, Dien May Xanh's water purifier sales had increased by 22% compared to the previous period.

According to a representative of the chain, with sales of approximately 400,000 units, Dien May Xanh currently holds about 50% of the water purifier market share in Vietnam. Dien May Xanh aims to supply 600,000 water purifiers by 2025.

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Dien May Xanh aims to bring pure water to every home. Photo: Dien May Xanh

To achieve this goal, Dien May Xanh is constantly diversifying its products, improving service quality, and providing more effective customer support. This supermarket chain has partnered with six water purifier brands, including Kangaroo, Karofi, Sunhouse, Hoa Phat , Mutosi, and Toshiba, launching the program "Joining Hands to Connect - Promoting Clean Drinking - Covering the Whole of Vietnam".

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Dien May Xanh cooperates with 6 prestigious brands, determined to realize the dream of covering Vietnam with clean water. Photo: Dien May Xanh

Mr. Doan Van Hieu Em, CEO of Dien May Xanh, shared: “The collaboration with 6 major brands is an important step in Dien May Xanh's strategy. Besides expanding our product portfolio, our deeper goal is to work together with our partners to bring clean water to every home.”

With this collaboration, consumers will have more product choices, suitable to the needs and economic conditions of each family. Dien May Xanh also pioneers the implementation of attractive promotional programs and convenient financial solutions such as receiving the device first - paying later, to help consumers easily get a device to use immediately, with a budget divided into smaller monthly installments, without hidden fees or interest, suitable for the financial conditions of each family.

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Dien May Xanh customers can immediately own a quality water purifier with an initial cost of 0 VND. Photo: Dien May Xanh

In addition, customers who purchase water purifiers at the Dien May Xanh chain not only receive support for delivery and home installation, but also get free replacement of the first pre-filter for the first year, a 50% discount on pre-filter replacement for the next 3 years, along with a warranty and trade-in program that is "super" convenient and cost-effective.

Ngoc Minh