Being recognized as the " World's Leading Cultural, Tourism & Entertainment Complex" for four consecutive years has affirmed the brand's pioneering position in developing innovative models linked to cultural identity, while also demonstrating the increasingly evident spread of sustainable development thinking in Vietnam's cultural tourism industry.
Hoi An Island of Memories has been honored by the World Travel Awards as the “World’s Leading Cultural, Tourism & Entertainment Complex” for the fourth consecutive year.
A model of creative culture with Vietnamese identity.
From its inception, Hoi An Memories Land has taken a completely different approach: instead of simply offering services, the complex chooses to build experiences based on local culture and contemporary art. The story of Hoi An is retold through live performances, distinctive architecture, and a comprehensive ecosystem of services, allowing visitors to experience the culture through emotion and connection.
In particular, the "Memories of Hoi An" live performance art show has become a brand identifier, a product that strongly promotes the image of Hoi An's cultural heritage to the world. This also serves as a foundation for the project to develop products in a long-term direction, not dependent on short-term entertainment trends.
The "Memories of Hoi An" live performance art show.
Inspiring sustainable cultural tourism.
In the context of Vietnam's tourism industry shifting towards green growth, the model of Hoi An's Memory Island clearly demonstrates the philosophy that sustainability must begin with identity. Recreating traditional values in an attractive and accessible way helps culture become a living resource – one that can be regenerated, preserved, and developed over time.
Instead of separating conservation and tourism, the project combines these two elements into a holistic model: cultural preservation through creativity, and creativity based on the true values of the ancient city of Hoi An. As a result, the product retains the soul of the heritage city while also meeting the experiential needs of modern tourists.
Making its mark on the tourism map with numerous international awards.
Over the years, Memories of Hoi An has consistently received recognition from prestigious organizations. In particular, being honored by the World Travel Awards as the "World's Leading Cultural, Tourism & Entertainment Complex" for four consecutive years affirms the quality, creativity, and competitiveness of Vietnam's cultural tourism model in the international market.
Furthermore, the brand has also been recognized as the “Most Innovative Tourism Product” at the Vietnam Tourism Awards 2025, the “Asian Inspirational Brand 2025” at APEA, and has won three impressive awards at the World Luxury Hotel Awards: "Hoi An Memories Land: Cultural Destination", "Hoi An Memories Resort & Spa: Luxury Cultural Resort & Luxury Heritage" and "Hoi An Memories Show: Art & Culture Experience". This string of awards is not only recognition for a successful project but also reflects the potential of Vietnamese cultural tourism when properly invested in.
Balance between conservation and development
Hoi An Memories aims to develop tourism without sacrificing its identity. The complex preserves the spirit of ancient Hoi An through architecture, art, music, and community culture, while applying modern artistic methods to bring heritage values closer to today's generation. This combination helps the project create economic value while contributing to cultural preservation, becoming a reference model for many destinations seeking sustainable development.
Hoi An's Island of Memories recreates traditions through captivating forms.
From an idea to recreate the memories of Hoi An, Memories of Hoi An has become a widely recognized cultural symbol both domestically and internationally. The project's journey demonstrates that Vietnamese culture – when told through creative language – can become a powerful competitive force, contributing to shaping the nation's sustainable tourism future.
Source: https://vtv.vn/dao-ky-uc-hoi-an-hanh-trinh-sang-tao-ben-vung-ghi-dau-tren-truong-quoc-te-100251211093108778.htm
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