A decade of growth
Located at the narrowest point of the S-shaped strip of land, Quang Binh possesses a strategic position on the North-South axis. With a comprehensive transportation system - from National Highway 1A, Ho Chi Minh Road, North-South Railway, Dong Hoi Airport to seaport - Quang Binh is an ideal destination for both domestic and international visitors.
Explore Son Doong Cave
Quang Binh province has long been famous worldwide as the "Kingdom of Caves". Son Doong Cave - the largest in the world - is not only a dream destination for explorers but also a symbol of the uniqueness of Quang Binh tourism. Other prominent cave systems such as Phong Nha, Thien Duong, Tu Lan, Khe Ri... create a sustainable discovery tourism ecosystem, attracting millions of visitors each year.
To develop tourism in the coming time, we need to prioritize building a set of videos, clips, and a new website with a unified identity after the merger. From there, spread the image of tourism in a professional, modern, and accessible way to international visitors. Promote the application of technology to develop smart tourism. The use of AI, chatbot guides, digital maps, and experience evaluation systems will better support tourists on each journey...
Ms. Bui Thi Thanh Thuy , Director of Quang Binh Tourism Promotion Center
According to Ms. Bui Thi Thanh Thuy, Director of Quang Binh Tourism Promotion Center, in the period of 2021-2025, Quang Binh tourism recorded nearly 18 million visitors. Total revenue from the "smokeless industry" has grown steadily, exceeding the plan by 105% on average each year. We are constantly innovating our promotional methods, from diversifying communication content on digital platforms to regional linkages and international promotion. Quang Binh is not just a place to go, but a place to experience, slow down and connect.
In addition to outstanding achievements, Quang Binh tourism industry still faces many difficulties: tourism products are still monotonous, accommodation facilities in rural areas are not uniform, human resources lack foreign language skills and international culture. In particular, brand positioning is still not clear and distinct enough when compared to localities such as Da Nang and Hue. The average length of stay of tourists in Quang Binh is only about 1.8 days, the average spending of tourists here is still low compared to the national average. That poses an urgent need to "retain" visitors longer with unique products, improved service quality and connecting regional experiences.
Tourists visit Phong Nha Cave
Connect to grow
Ms. Bui Thi Thanh Thuy also said that in the context of Quang Binh and Quang Tri preparing to merge into the new Quang Tri province, the issue of brand positioning becomes even more important. This is not just a story about names, but a long-term image strategy. We propose to reposition the entire brand on the basis of dual strengths: the majestic nature of Quang Binh combined with the historical depth and revolutionary culture of Quang Tri. From there, build a new system of slogans, logos, and identities that are regionally identifiable and easy to inspire...
Future tourism products will be linked to the Ho Chi Minh Trail West branch, connecting Phong Nha – Ke Bang with places such as Khe Sanh, Ta Con Airport, La Vang, Vinh Moc Tunnels, Cua Tung – Nhat Le Beach, Con Co Island… From nature to culture – history, this is an opportunity to create long-term tours and specialized experiences.
Sea tourism is one of the strengths of Quang Binh, so the people and businesses of Quang Binh make efforts to preserve and protect the marine environment to attract tourists.
To realize the sustainable development strategy, the province has been promoting investment in expanding Dong Hoi airport, connecting more international flights. Along with that is developing coastal infrastructure, tram stations, rest stops, and tourist parking lots in the main tourist areas.
Another key point is to strengthen regional - national - international linkages. Quang Binh - Quang Tri needs to soon become a link in the chain of the Central "Heritage Road" from Hue - Da Nang - Quang Nam, connecting domestic tours from Ho Chi Minh City, Hanoi, and the Central Highlands. At the same time, promote public - private cooperation, promote investment, and develop responsible tourism, preserve and promote identity.
Quang Binh tourism is facing a golden opportunity to break through after the merger. With a strategic vision, synchronous participation from management to enterprises, along with special natural advantages, this land can completely become a new tourist center of Vietnam - a place where natural wonders and historical heritages, wildness and sophisticated experiences intersect.
Source: https://bvhttdl.gov.vn/du-lich-quang-binh-khai-mo-tiem-nang-moi-sau-sap-nhap-20250618010018732.htm
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