The planning of outdoor advertising in the province until 2035, with a vision to 2040, is carried out on the basis of current legal regulations on advertising activities, in accordance with the Planning of Binh Thuan province for the period 2021 - 2030, with a vision to 2050 and related industry and sector development plans to put this activity into order, promote efficiency, and contribute to local socio -economic development.
This is the viewpoint on the Outdoor Advertising Planning in Binh Thuan until 2035, with a vision to 2040, which has just been approved by the Provincial People's Committee and has come into effect. Thereby, the goal is to focus on completing the entire visual propaganda system and large outdoor billboards of the right size from now until 2035, planning on the entire expressway, national highway, provincial road, and public places to ensure that each billboard is an investment project that will be exploited for many years, bringing about socio-economic efficiency. At the same time, review the system of political task propaganda boards, gradually change materials, new technologies, synchronize the size as well as socialize some locations to combine political task propaganda and economic and commercial information...
By 2040, the approach is oriented to introduce new advertising technology (rolling form, light box signs, modern advertising forms, mobile advertising on large billboards), applying new and modern propaganda technology. In addition, large outdoor billboards serving political propaganda and profitable advertising in a modern direction will also be upgraded.
According to the Outdoor Advertising Planning in Binh Thuan , the subjects of application are advertising to promote political tasks, social security and outdoor commercial advertising. The content of outdoor advertising planning includes: System of billboards, light boxes, banners to promote political agitation, serving social interests; Outdoor commercial advertising system; Location of planning to promote political tasks, serving social interests and outdoor commercial advertising.
It is known that the implementation roadmap will be deployed in 3 phases, in which the first phase (2024 - 2025) focuses on completing and approving the Outdoor Advertising Plan in the province until 2035, with a vision to 2040. In the next phase (2025 - 2035), the entire visual propaganda system and large billboards of the right size and planning on the entire national and provincial highways will be completed, ensuring that each billboard is an investment project that will be exploited for many years, bringing socio-economic efficiency. Promoting content management, planning, licensing and licensing management using information technology, accessing and introducing new and modern propaganda technology as well as upgrading large billboards serving political propaganda and outdoor advertising.
In the period from 2035 to 2040, advanced advertising media will be applied to meet the needs of advertising information, contributing to reducing the land area and space for advertising according to the formula of increasingly smaller information transmission area and increasingly larger amount of information. At the same time, standardizing advertising media on new traffic routes and new urban areas, combining advertising lights with artistic lighting in central areas, creating urban beauty at night...
The outdoor advertising planning in Binh Thuan until 2035, with a vision to 2040, also identifies capital needs and capital mobilization mechanisms. In particular, for visual propaganda boards, capital is used from the development investment budget of districts, towns, and cities and mobilized from socialized capital sources. Particularly, outdoor commercial advertising is carried out by organizations and individuals in accordance with the correct location, planning criteria, and all costs related to the implementation of advertising activities must comply with the provisions of law.
Source: https://baobinhthuan.com.vn/dua-hoat-dong-quang-cao-ngoai-troi-di-vao-ne-nep-128123.html
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