This is the third project in the Essensia South Saigon complex to be implemented, following Essensia Sky and Essensia Parkway.
Delegates perform the groundbreaking ceremony of the Essensia Broadway project with the theme "Fashionable strides - Unleash your unique personality". Photo: Phu Long
Speaking at the ceremony on November 28, Mr. Anthony Simon Dowden - Deputy General Director of Phu Long Company - said that Essensia Broadway was started according to the sustainable development orientation of the enterprise, focusing on quality projects that can make practical contributions to the urban development process of the South of the city with a focus on Nha Be.
"With Essensia Broadway, Phu Long wishes to bring an Art-Urban Boulevard - the first commercial and contemporary art street in South Saigon. Here, light, sound and urban life will become valuable materials contributing to creating a vibrant, modern and energetic lifestyle. We are committed to building a project with outstanding values for the South of the city and the future residential community", Mr. Anthony Simon Dowden emphasized .
Mr. Anthony Simon Dowden - Deputy General Director of Phu Long Company spoke at the ceremony. Photo: Phu Long
Inspired by the spirit of Broadway musicals and Art-Deco design, Essensia Broadway is positioned as a vibrant town where commercial elements blend with contemporary artistic language to form a bustling and identity-rich commercial district.
"If Broadway is a symbol of endless plays, where talent and passion are sublimated, then Art-Deco is the real-life version of that stage - an architectural epic. Every line, color and material contributes to telling its own story," said Mr. Ashvinkumar Kantilal - Group CEO - Ong&Ong Architecture.
Mr. Ashvinkumar Kantilal - Group CEO - Ong&Ong Architecture shares about the design style of Art-Urban Avenue. Photo: Phu Long
Unlike purely functional spaces, Art-Deco turns every daily moment of Essensia Broadway residents into a performance. In the exterior design layer, light elements, architectural shapes, street organization and landscape rhythm are all exploited as new urban materials. Going inside, each house, light space and interior details are oriented towards aesthetic perfection, revealing the owner's personality and creating a modern, trendy living environment that is still full of emotions.
"The breath of art and contemporary cultural spirit will become the DNA of Essensia Broadway. The project offers an "open stage" for residents to express their aesthetic taste, style and unique mark in their daily lives," said Mr. Ashvinkumar Kantilal.
Essensia Broadway attracted the attention of guests attending the event. Photo: Phu Long
Essensia Broadway is one of the few low-rise projects that have been started in the South area at the present time. On a scale of more than 25,000 m², with a construction density of only 42%, Developer Phu Long offers the market 31 commercial townhouses (172.5 - 393 m²) and 56 adjacent townhouses (154 - 335.5 m²). All products are developed in a multi-functional direction, flexibly meeting the needs of residence, business, investment or office use to suit the changing trend of lifestyle and modern working model.
The remaining area is planned for utility systems, green landscapes and water surfaces. Notable among them are the park and square consisting of 8 functional zones, the fiber optic waterfall swimming pool and the Clubhouse - the most important utility of the project. With a unique space and full amenities, the Clubhouse will be an ideal stop after stressful working hours, helping residents to recharge, enjoy peace and connect with the community.
Experiencing the project model, "beautiful sister" Hong Nhung expressed her love for the artistic space of Essensia Broadway. Photo: Phu Long
In particular, with its prime location on 60m of Nguyen Huu Tho street frontage, right in the center of Celesta urban area and opposite the Branded Residences residential area, Essensia Sky and Parkway Saigon WorldHotels Residences; Essensia Broadway enjoys a stable population flow, high commercial potential and room for sustainable value growth in the medium and long term. In addition, the project is only nearly 1km from Metro stop No. 4, helping to increase regional connectivity and create the premise for a vibrant commercial and entertainment flow in the future.
Perspective of Essensia Broadway project - A new landmark in the Essensia South Saigon complex. Photo: Phu Long
Thanks to these advantages, Essensia Broadway is particularly suitable for developing a commercial and artistic street as a destination for the South of Ho Chi Minh City, especially in the context of the area entering a period of strong transformation in infrastructure, population and living standards. That requires real estate projects not only to provide a simple place to live but also to create living spaces with identity and the ability to identify the city.
Source: https://nld.com.vn/essensia-broadway-chinh-thuc-khoi-cong-khai-mo-dai-lo-art-urban-dau-tien-cua-khu-nam-thanh-pho-19625112814363247.htm
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