Building eSports with cultural values
The signing ceremony was held under the witness of Deputy Minister of Culture, Sports and Tourism - Mr. Ho An Phong, Director of the Department of Physical Training and Sports - Mr. Nguyen Danh Hoang Viet, Director of the Department of Radio, Television and Electronic Information - Mr. Le Quang Tu Do, Director of the Copyright Department - Mr. Tran Hoang.
This shows the importance of developing e-sports in the national strategy. According to the signed content, the two sides will coordinate to select and train athletes and organize activities to develop the Audition community nationwide. Putting Audition into the official competition system not only creates opportunities to compete for achievements, but also lays the foundation for building the image of Vietnamese culture in the digital environment.
VTC Technology and Digital Content Company (VTC Intecom) - Vietnam Entertainment Electronic Sports Association (VIRESA) signed a cooperation agreement to promote and develop Vietnamese electronic sports (Esports) (Photo: VTC Intecom).
Audition has a long-standing position. Many players grew up with Audition, considering it a part of their memories, a place where their aesthetic sense and personal style were formed.
Stage of the selection day for the Vietnam Audition team to compete in SEA Games 33 (Photo: VTC Intecom).
Cultural space moves into the digital environment
The shift in culture is happening in the process of digitalization. Young people today form their awareness and identity not only from their family or school, but also through online platforms: social networks, music , digital content and games.
Audition, which has been with many generations of players, is proof that culture can spread through the entertainment environment. In the game, players can express their style, enjoy music, interact with the community, and create a common cultural space. This environment is highly interactive, encouraging direct participation instead of passive absorption, which is suitable for the way the new generation forms its identity.
Details of Vietnamese culture in Audition (Photo: VTC Intecom).
Culture in Audition is expressed through the sense of belonging to the community, through the joy of playing together, dancing together, and creating one's own image. Culture thus becomes soft, close and lively.
Affirming Vietnamese identity in regional integration
The appearance of Audition at SEA Games 33 creates an opportunity for Vietnam's image to be seen in a broader context. This is a journey to affirm that Vietnamese culture can go hand in hand with technology and international integration without losing its own character.
Vietnamese youth will not only compete to win medals, but also represent the Vietnamese spirit: creative, confident and ready to assert their identity in a global environment.
Currently, the Vietnamese Audition team is ready to attend the departure ceremony of the Vietnamese Sports Delegation. The event is to prepare for the upcoming 33rd SEA Games. The members show great determination to bring the best results for the country.
The cooperation between VTC Intecom and VIRESA demonstrates the orientation: developing e-sports not only for competition, but also to build cultural capacity in the new era. When Audition is placed in a representative position, what spreads is not only the passion for games, but also the image of a young, confident, identity-rich Vietnam that is ready to integrate in the language of its generation.
Truong Thinh
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