However, there are still many businesses and stores that take advantage of this opportunity to promote fake promotions and sell poor quality products. Therefore, the work of supervising promotional activities to protect consumer rights needs to be focused on.
There are still virtual promotions
Walking through some shopping malls, supermarkets, convenience stores such as Go!, Winmart, Tops Market, Lotte Mart, Co.opmart; electronics systems..., consumers can easily see a series of promotional programs with gifts, deep discounts, and attractive prices.
At the Co.opmart supermarket chain, in March, customers who shop on the weekend will receive a 15-20% discount on pork products. Seafood products are also heavily discounted up to 45%. Co.opmart also offers a 15% discount on chicken thighs, chicken fillets, chicken eggs, and duck eggs. In addition, vegetables, tubers, and fruits are discounted 15-45%. In addition to nutritional foods, Saigon Co.op also launched a weekend promotion program with discounts of up to 50% on a series of household products...
Similarly, at the GO! supermarket system, Central Retail Vietnam Group also launched many promotional programs such as: "Shine bright" with attractive discounts of up to 50% for hundreds of quality beauty products from famous brands; buy 2 get 1 free program for some selected products; free accessories such as teddy bears, skin care masks, cosmetic bags, etc.
Not out of the promotional "race" of large supermarket systems and shopping malls, in order to stimulate consumption during March, the MediaMart electronics supermarket system also launched many discount programs for televisions, refrigerators, washing machines, etc. In particular, the Panasonic 510-liter refrigerator NR-X561BK-VN is reduced to only 28,990,000 VND (original price 33,390,000 VND); the Coex 10.5kg CD-1011HPB heat pump clothes dryer is reduced to only 13,990,000 VND (original price 22,990,000 VND),...
FPT shop electronics system also launched many discount programs for TVs, refrigerators, washing machines... In which, Samsung 4K 50 Inch Smart TV UA50DU8000 is reduced by 4,900,000 VND, down to 9,490,000 VND, Casper Google TV FHD 43 inch 43FGK610 is reduced by 1.8 million VND, down to 4,990,000 VND...
However, in addition to the attractive and substantial promotional programs that supermarkets implement to reduce the spending burden for consumers, there are still many fashion stores and retail stores on the streets displaying signs of 70-80% discounts to attract customers. However, in fact, the discounted products are mostly old models and odd numbers, so not all customers are suitable...
Ms. Nguyen Minh Lan (apartment N29 Hoang Dao Thuy, Cau Giay district) shared that many stores often use the trick of pushing up prices and then labeling them as discounts to attract customers. Meanwhile, buyers are often drawn into advertising information such as: "Sale off 70%", "prices from only 99,000 VND"... but when they go inside, they realize that there are very few promotional items, even products that are out of stock, out of fashion, odd sizes, or even poor quality. In fact, these are still dishonest promotional tricks or misleading about goods and services to deceive customers that have been going on for many years but so far there has been no definitive solution.
According to Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep, through inspection and supervision, it was found that recently, many stores and businesses have arbitrarily carried out promotions without going through the authorities and used tricks to "pick the pockets" of customers, such as: Arbitrarily raising product prices and then reducing prices to deceive consumers; mixing old products, products manufactured many years ago with new products...
Tight control of promotional programs
To make promotional programs effective, economic expert Vu Vinh Phu said that authorities need to step up inspection and control to bring confidence to consumers. More importantly, it is necessary to create a healthy competitive environment, especially with modern commercial models. On the consumer side, before making a purchase, whether directly or online, it is necessary to carefully research information about promotional programs, business information, and product information to protect their own interests.
According to Vice President of the Vietnam Consumer Protection Association Vu Van Trung, to prevent this phenomenon, market management forces, the Department of Industry and Trade, and localities need to regularly inspect businesses and stores organizing promotional programs. In particular, focusing on checking whether businesses have registered promotional and discount programs with management agencies or not...
Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep said that in order to put promotional activities into order, the Department will strengthen the monitoring and supervision of promotional activities in the area; actively guide, receive dossiers, and notify registration of promotional activities of enterprises and production and business establishments; fully post information about time, form of promotion, promotional products and quantity of products as well as commitments on promotional programs of enterprises and production and business establishments on the Department's information page for consumers to know.
At the same time, the Department directed the Inspection force to actively coordinate with the Market Management force, People's Committees of districts, towns and cities to organize inspections and controls on quality, labels, origin of goods and implementation of legal regulations when enterprises, production and business establishments carry out promotional programs...
Source: https://hanoimoi.vn/giam-sat-hoat-dong-khuyen-mai-de-bao-ve-quyen-loi-nguoi-tieu-dung-698051.html
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