This is the final event in the series of activities of the Hanoi City Concentrated Promotion Program 2025.
Mr. Nguyen The Hiep, Deputy Director of Hanoi Department of Industry and Trade, said that in order for the above series of events to be successfully organized and achieve practical results, Hanoi Department of Industry and Trade requested enterprises, production and trading establishments to fully prepare goods, ensure quality, have clear origin, and reasonable prices to serve people's shopping needs.
In addition, participating businesses must ensure civilized trade, organize many attractive promotional programs associated with activation activities, cheering, and performances according to the program's time frames, ensuring compliance with legal regulations. In particular, participating businesses absolutely do not trade in counterfeit, fake, or poor quality goods to protect the rights of consumers and the interests of businesses - Mr. Nguyen The Hiep emphasized.
“Hanoi Midnight Sale 2025” attracts more than 200 businesses, shopping malls and large retail chains such as Central Retail, BRGMart, Co.opmart, Lotte Mart, Winmart, Pico... to simultaneously activate many strong discount programs, combining entertainment, performances and gifts to extend the “flow” of consumption until midnight.
According to Ms. Nguyen Thi Thu Hang - Director of GO! Thang Long supermarket, revenue at the GO! system each HaNoi midnight sale season usually increases by about 200% compared to normal days. "This year, we aim to increase online revenue by 50-100%. Goods are prepared in large quantities, with deep discounts, accompanied by thousands of gratitude gifts", Ms. Nguyen Thi Thu Hang said.
The event is held with diverse live and online promotions and deep discounts in 2 time frames: Time frame 1: from 5:00 p.m. to 10:00 p.m. (minimum discount of 50%); Time frame 2: from 10:00 p.m. to 2:00 a.m. (discount of up to 100%).
“Hanoi Midnight Sale 2025” is not only the responsibility of the business community but also the unceasing commitment of businesses in stimulating consumption and deeply reducing prices so that everyone can access the best products and services, contributing to enhancing the value of business brands and the domestic market.
With a strong spreading effect over many years, the event "Hanoi Midnight Sale" in particular and the Hanoi City Promotion Program in general have become prestigious brands, creating trust among the business community and consumers of the capital.
The program not only brings a quality shopping and entertainment space, but is also an important driving force for businesses to promote the consumption of goods, expand the market, promote the growth of e-commerce, the proportion of digital economy in the trade and service sector of the capital. Thereby, contributing to promoting the economic and social growth of the capital in the last months of the year, striving to achieve a growth rate of 14% in 2025 according to Directive No. 04/CT-UBND dated March 28, 2025 of the Hanoi People's Committee.
Source: https://baotintuc.vn/kinh-te/ha-noi-dem-khong-ngu-hanoi-midnight-sale-cang-khuya-cang-giam-sau-20251128213415126.htm
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