Korea and Vietnam promote music trade, expand creative cooperation

On October 30, the Korea–Vietnam Content Forum 2025 in Ho Chi Minh City became a large-scale music trade promotion activity between Vietnam and Korea, gathering more than 150 delegates and businesses in the entertainment, technology and media sectors of the two countries.

The event, hosted by the Ministry of Culture, Sports and Tourism of Korea (MCST) and organized by the Korea Creative Content Agency (KOCCA), aims to strengthen business connections, promote cooperation in content production and distribution, and expand the cross-border music market.

The forum is an opportunity for Vietnamese and Korean businesses and entertainment units to promote B2B trade.

According to the organizers, in the context of Vietnam emerging as one of the fastest growing music markets in Southeast Asia, the Korea-Vietnam Content Forum 2025 is considered a strategic step in promoting cultural and entertainment trade, contributing to connecting businesses of the two countries in the field of digital music.

A survey by Statista (2024) shows that K-pop continues to be the most popular genre in Vietnam, demonstrating the strong influence of Korean culture on young audiences. This exchange opens up opportunities for businesses from both countries to cooperate in music production, exchange artists, develop distribution platforms and share copyright (IP).

Mr. Sung Im Kyoung, Director of KOCCA Vietnam, emphasized: “Vietnam is a key partner in the regional creative ecosystem. Korea-Vietnam Content Forum 2025 is not only a place for cultural exchange, but also a specific trade promotion activity, helping businesses of the two countries expand cooperation in artist training, production and distribution of music content.”

Businesses meet and exchange opportunities to promote music trade at the forum.

The organizers added that the forum acts as a B2B promotion center for the Korean-Vietnamese music industry, creating conditions for businesses to exchange copyrights, develop co-production projects and expand the music market to the Asia- Pacific region.

Accordingly, more than 100 Vietnamese and Korean businesses and entertainment units participated in B2B trade promotion through networking sessions and specialized meetings, including 12 leading Korean music companies including Kakao Entertainment, Mystic Story, Antenna, BTOB Company, REGIME, Kreation Music Right, RND Company, Showplay, Bluedot Entertainment, Jellyfish Entertainment, Leanbranding and January.

In addition, four in-depth discussion sessions were held within the framework of the forum, focusing on promotion models, trade cooperation and international artist development. Specifically, Mr. Jeong Jae Min (Kakao Entertainment) shared about the model "Casting & Training - Turning global talents into super brands", suggesting training cooperation opportunities between the two countries. Mr. Song Suh Ho (Kreation Music Right) emphasized the strategy "Made in Vietnam, Loved Worldwide", aiming to export Vietnamese music.

Businesses share information on the sidelines of the Forum.

Mr. Brian Phong Truong (Believe Vietnam) analyzed the behavior of digital music listeners and the role of distribution platforms in music commercialization. Ms. Tran Thi Lan Chi (Zing MP3) proposed a three-party cooperation model - record labels, artists and fans to build a sustainable idol ecosystem.

The event is part of Korea Spotlight 2025, a global music program implemented by MCST and KOCCA in many countries, including Vietnam, Japan, Germany, Australia and Mexico.

In Vietnam, the event version not only has the meaning of promoting music trade but also affirms Vietnam's increasingly important position in the global creative value chain, where music, technology and media businesses can connect and develop together sustainably.

Source: https://baotintuc.vn/van-hoa/han-quoc-va-viet-nam-xuc-tien-thuong-mai-am-nhac-mo-rong-hop-tac-sang-tao-20251030195155721.htm