Attending the press conference were Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy ; Mr. Nguyen Van Minh, Editor-in-Chief of the Industry and Trade Newspaper; Ms. Nguyen Quynh Anh, Vice Chairman of the National Competition Commission; Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development; Mr. Tran Van Trong, Secretary General of the Vietnam E-commerce Association; Mr. Nguyen Khanh Toan, Director of Government Relations at TikTok Shop Vietnam; Ms. Vu Xuan Linh, Director of Strategic Partnerships at Shopee Company Limited; Mr. Do Huu Hung, Director of ACCESSTRADE Vietnam; along with representatives of units, organizations, and enterprises operating in the fields of e-commerce, digital technology, and a large number of journalists and reporters from news agencies and newspapers across the country.
“Safety - Peace of mind - Happiness” to create a sustainable e-commerce ecosystem
Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy, Ministry of Industry and Trade
Speaking at the Press Conference, Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy, Ministry of Industry and Trade, said: In recent years, Southeast Asia has emerged as one of the most dynamic regions in the world in terms of cross-border e-commerce and supply chain development. According to statistics, by 2024, the total value of e-commerce transactions in Southeast Asia has exceeded 100 billion USD. Of which, Vietnam's e-commerce retail revenue reached 25 billion USD. Vietnam is ranked as the country with the highest e-commerce growth rate in the region, in the top 10 countries with the fastest growth rate in the world and ranked 3rd in terms of market size (after Indonesia and Thailand) with over 60 million people participating in online shopping.
However, one of the biggest obstacles for consumers when shopping online is the fear of product quality not being as advertised. In addition, buyers are afraid of receiving poor quality, fake, counterfeit goods, or goods that do not match the images and descriptions online. This reality shows that there is a need for more consistent and appropriate solutions to build a transparent, safe business environment, protect the interests of consumers and reputable businesses in the market.
Sharing about the orientation for 2025, the leader of the Department of E-commerce and Digital Economy said that Online Friday 2025 will focus on building a comprehensive connected ecosystem with the consistent theme of "Safety - Peace of mind - Happiness".
This year’s theme clearly demonstrates the Government’s orientation in promoting e-commerce to become a modern, transparent, trustworthy and positive shopping channel. Online Friday not only aims to create a common playground to strengthen trust, protect consumer rights, help them feel secure about product quality and online transactions, but also brings convenience, joy and excitement throughout the digital shopping journey.
At the same time, the program also aims to strengthen the connection and sustainable companionship between the business community and consumers.
Specifically, the 2025 program will focus on the following main contents: Enhancing e-commerce and digital technology experiences through organizing the largest online shopping program in Vietnam and the Technology Experience Space; Building consumer trust by providing practical incentives, promoting electronic payments, and strengthening the prevention of counterfeit and fake goods; Supporting businesses in digital transformation, improving technology application capacity, promoting local products; and Promoting the promotion, identification, and consumption of genuine products, while supporting local businesses in online exports, contributing to overall economic development.
At the press conference, the leaders of the Department of E-commerce and Digital Economy hoped that press agencies and reporters would continue to accompany and spread information about the Program to a large number of consumers and businesses in provinces and cities nationwide. At the same time, they encouraged increased communication about solutions to prevent counterfeit and fake goods; protect the rights of subjects in the e-commerce environment, as well as disseminate support policies from the Government.
The Department of E-commerce will also always accompany all businesses across the country to continue to have the opportunity to promote the consumption of goods, contributing to the development of production and business, and consumers can easily choose goods at good prices, suitable to their needs.
“Shopping is fun, shopping is fun” – The new spirit of Online Friday 2025
The Program Organizing Committee said that Vietnam Online Shopping Day - Online Friday 2025 is designed with a series of key activities to strengthen market confidence and enhance brand value in the digital space. At the press conference, Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development - eComDX (Department of E-commerce and Digital Economy - Ministry of Industry and Trade) shared that the slogan "Shopping is fun, shopping is fun" was chosen by the Organizing Committee this year to convey a youthful, friendly spirit, encouraging consumers, especially young people, to enjoy online shopping as an exciting digital cultural experience, instead of just a normal shopping behavior.
After more than a decade of development, Online Friday 2025 not only continues to affirm its position as a key national e-commerce event, demonstrating the strong commitment of the Ministry of Industry and Trade and the Government in promoting e-commerce development in a modern, transparent and trustworthy direction, but also aims to become a symbol of connection, creativity and spreading the joy of safe and positive shopping in the digital age. The program is expected to bring online shopping closer to millions of Vietnamese people, contributing to promoting digital consumption and improving customer experience.
“We hope that consumers will proactively equip themselves with knowledge, choose reputable sellers, carefully research product information, and understand their rights to enjoy online shopping in a smart, fun, and secure way. In addition, sellers and businesses participating in the Program will also enhance their responsibility in providing quality products and services, transparent information, and compliance with regulations, thereby building trust and long-term reputation on the digital platform,” Mr. Tuan emphasized.
Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development - eComDX (Department of E-commerce and Digital Economy - Ministry of Industry and Trade)
The Organizing Committee believes that when consumers, businesses, digital platforms and stakeholders join hands to create a healthy, trustworthy and inspiring e-commerce environment, Online Friday 2025 will become a special mark - a place where shopping is not only "convenient" but also "fun".
Specific action plan of National E-commerce Week and Online Friday 2025
At the press conference, the Ministry of Industry and Trade officially announced the time of the National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2025. Accordingly, the Ministry of Industry and Trade will organize the National E-commerce Week nationwide from November 13 to November 17, 2025. Promotion limit: The maximum value of goods and services used for promotion and the maximum discount for goods and services being promoted is 100%.
Within the framework of this year's National E-Commerce Week, the Department of E-Commerce and Digital Economy in collaboration with TikTok Shop, Industry and Trade Newspaper, functional Departments/Offices, Departments of Industry and Trade of provinces/cities, industry associations, with the support of brands, businesses and platforms in the e-commerce ecosystem... organized specific activities to realize the theme "Safety - Peace of mind - Happiness" as follows:
Organizing the Opening Ceremony - Kick off Vietnam Online Shopping Day 2025 is the central event, attracting millions of consumers and thousands of businesses to participate.
Deploy the Livestream Online Friday 2025 event series with the theme "Safety - Peace of mind - Happiness" on the platforms and applications of the Program, to provide knowledge and in-depth information to help consumers recognize and distinguish between genuine and fake goods.
In particular, this year's Online Friday season will have the first Mega Live session conducted by the Organizing Committee, with visual demonstrations and detailed instructions on how to distinguish genuine and fake products, thereby raising awareness and skills to identify genuine products for consumers.
Organize a space for experiencing and exhibiting genuine products and digital transformation solutions for businesses. Here, people can immerse themselves in the digital technology space, explore modern shopping solutions, experience convenient digital payments and smart logistics services.
At the event, businesses will have more opportunities to exchange and connect with service providers to enhance cooperation, find suitable partners and expand business development opportunities in the future.
In addition, within the framework of the National E-commerce Week, there are also activities responding to OnlineFriday of localities across the country from the Departments of Industry and Trade, trade promotion centers, etc. and accompanying activities of businesses, sellers, and e-commerce platforms.
Following the positive results in the past time, Online Friday 2025 will continue to implement practical support activities for businesses, while strengthening consumer confidence through transparent and valuable promotional programs, along with the responsible companionship of brands, businesses, major e-commerce platforms and sales support platforms.
These efforts aim to build a “Safe - Secure - Happy” online shopping environment, helping consumers have a convenient, reliable and exciting shopping experience. Thereby, the Program continues to create a strong spreading momentum, promoting the sustainable development of the Vietnamese e-commerce market.
Source: https://moit.gov.vn/tin-tuc/hop-bao-cong-bo-tuan-le-thuong-mai-dien-tu-quoc-gia-va-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2025.html
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