Asserting your mettle in the marketplace

Than Uyen Tea Joint Stock Company (Tan Uyen district) is known as a famous unit in the Vietnamese tea industry in general and the region in particular. Through many ups and downs, the Company has always firmly steered the business boat to achieve all set goals. In the past 3 years, the Company has strongly changed its business strategy, not only exploiting the benefits from tea but also expanding to other crops. That shows the skillful, timely and flexible leadership, affirming the mettle in the market of an enterprise in Lai Chau .

There have been many ups and downs in the tea production and trading journey over the past 60 years that the Company had to bravely overcome, but when the Covid-19 pandemic broke out, the Company's Board of Directors realized and faced the harsh pressure that the market brought when, in the days leading up to the Lunar New Year 2021, the remaining tea in stock was up to thousands of tons - something that the Company had never encountered before. Due to the isolation and border ban policies between countries around the world , tea consumption was hindered in exporting to foreign markets. Meanwhile, most of the Company's raw tea product markets were in Asian countries. Now, the pandemic storm has passed, but looking back at that moment,

Mr. Vu Hoang Manh - Executive Director of Than Uyen Tea Joint Stock Company introduced the potential of the Company's Queen pineapple region to the delegation of the province, district and out-of-province visitors.

The company is always proud of its courage to overcome to continue to be steadfast and confident with the new business strategy. The head of the company, Chairman of the Board of Directors - Mr. Vu Ngoc Sang possesses a wealth of experience and courage to flexibly adapt to the market. He believes that, as a rule of all things, a tree, or a human life will eventually grow old and die. Tea hills that are half a human life old will eventually have to be replaced with new crops. That is the reason why the company has converted all the old tea areas to grow fruit trees.
According to the 2023 production and business results provided by Mr. Vu Hoang Manh - CEO of the Company, the output of fresh tea buds and dried tea both exceeded the set plan. Of which, the revenue was nearly 83 billion VND (110.66%), contributing 900 million VND to the State budget. Currently, the Company maintains and exploits nearly 400 hectares of raw tea. To increase the economic value of tea products, the Company has signed a memorandum of understanding with its partner, Que Lam Group, to orient tea production towards organic direction. In which, it has built a process, technical and economic norms in agricultural production and provided all organic input fertilizers to ensure the quality of tea products during exploitation and processing. The goal is that the company's products will reach more demanding markets in the world.

The company owns a 25-hectare pineapple hill ready for harvest in May 2024.

Regarding the conversion of low-yield tea areas to growing fruit trees and medicinal plants with high economic value, the Party Committee of Than Uyen Tea Joint Stock Company has built it into a key program of the Congress resolution for the 2020 - 2025 term. Accordingly, since 2021, the Company has planted 7 hectares of Taiwanese mango, 5 hectares of Booth avocado and 34 avocado, which have now borne fruit. Also since the beginning of the term, the Company has planted an additional 5 hectares of sapodilla, 25 Queen pineapples and 20 hectares of Indo red-fleshed jackfruit, and planted jasmine to scent the tea. In addition, the Company has also built 3,000 square meters of greenhouses to grow Ichiba melons. This is a high-class Japanese melon variety, but when grown on Tan Uyen land, it is very suitable and the company's melon product has just been granted a 3-star OCOP product certificate by the province.
Regarding the output of fruit products, the company has proactively sought and connected to sign cooperation agreements with product consumption units. Specifically, for the pineapple area that has been planted and is expected to be harvested in May and June 2024, the company has signed a contract with Quang Ha Construction and Trading Investment Company Limited (Dien Bien province) to consume the products. As for the jackfruit area, the company has also signed a cooperation agreement with the product consumption unit. For these two crops, the company's plan is to conduct a trial planting first, then provide technical advice and mobilize local people to expand the area of raw material supply for the company's fruit processing factory in the future. Recently, the company has worked with Long Hai Jelly Company to seek opportunities to cooperate in investing in building a fruit processing factory to have raw materials for production. Therefore, the output of fruit trees such as jackfruit, pineapple, passion fruit grown by local people in the future will be very favorable.

Raw tea area of Than Uyen Tea Joint Stock Company.

With products grown in greenhouses, the quantity is not much, so the domestic market is the main market and is transferred to wholesale markets and supermarkets in the lowlands such as: Hanoi, Hai Phong. In the long term plan, the company will expand about 2 hectares of greenhouses, continue to expand the consumer market and diversify products such as: tomatoes, cucumbers...
Regarding the production orientation in the coming time, the company will plant 5 more hectares of Queen pineapple, increasing the total area to 30 hectares; plant 15-20 more hectares of Indo red-fleshed jackfruit. The fruit growing area will be transferred from old tea areas with low productivity. Converting land use purpose to fruit tree growing is not only a long-term task in the Company's production and business strategy but also an effective solution together with Tan Uyen district to implement the fruit tree growing target according to the local political task.
With flexible, calculated and carefully prepared steps of Than Uyen Tea Joint Stock Company, we believe in the business strategy and business capacity of a local leading unit in the non-state economic sector. Hopefully, the new projects will soon bring "sweet fruits" to serve the consumer market well, helping the company increase revenue, increase income for workers and effectively supplement the local budget revenue.