Affirming the OCOP Ha Tinh brand thanks to being listed on e-commerce platforms

The OCOP Ha Tinh brand has been affirmed after a period of putting products on e-commerce platforms, thereby expanding the consumption area. Before the digital technology era, putting products on e-commerce platforms for promotion and business was an inevitable trend. In Ha Tinh province, after a period of putting OCOP products on e-commerce platforms, the OCOP Ha Tinh brand has gradually been affirmed. This is also a great opportunity to promote, expand the consumption market and increase the competitiveness of the province's products, while contributing to the development of e-commerce in the area. The Ha Tinh e-commerce platform http://hatiplaza.com is operated and managed by the Department of Industry and Trade of Ha Tinh province to support businesses, cooperatives, and production establishments in the province to promote their products. In the recent past, the Department of Industry and Trade of Ha Tinh has maintained support for putting key products on e-commerce platforms. In addition to the e-commerce platform https://hatiplaza.com, Ha Tinh province also has an e-commerce trading platform https://hatinhtrade.com.vn operated by the Department of Information and Communications.

Ha Tinh e-commerce platform https://hatiplaza.com/, a place to promote and expand the consumption market of Ha Tinh OCOP products

According to statistics from Ha Tinh province, up to now, there are 555 booths with more than 690 products introduced on the Ha Tinh e-commerce platform. Of which, there are more than 490 products in the province and nearly 200 products from other localities such as: Can Tho, Nghe An, Thua Thien Hue, Gia Lai, Quang Tri, Yen Bai... In 2023, the unit supported bringing more than 100 products to the e-commerce platform, mainly products that have just been recognized as meeting OCOP standards, typical rural industrial products of the year. Particularly from the beginning of 2024 up to now, the unit has supported bringing information and images of more than 80 products to the Ha Tinh e-commerce platform. These are mainly OCOP products, typical rural industrial products certified in the year and some other specialties of the province. The products introduced and sold on e-commerce platforms are mainly quality products from reputable establishments such as Luan Nghiep fish sauce, Hien Ngoc deer antlers, Loan Do ham, Xuan Hoa crispy oranges, The Cuong rice, Nga Hai melon, Ngoc Mam rice, Y Binh sour sausage, Nguyen Lam sesame rice paper, Tay Son tea, Hoang Le Binh wooden furniture... In addition to those already present on e-commerce platforms in the province, many OCOP products of Ha Tinh province have been present in the national and international markets thanks to e-commerce platforms such as Shopee.vn, Lazada.vn, Alibaba.vn, Sendo.vn, Buudien.vn.

Ha Tinh products gradually affirm their brands when appearing on e-commerce platforms.

Putting Ha Tinh province's products on e-commerce platforms is an effective solution to help businesses, cooperatives, and production establishments promote their products, expand their consumption markets, and increase product value. In addition, customers can easily find product information, choose reputable units, and easily contact and exchange directly with production units. In the coming time, the Department of Industry and Trade of Ha Tinh province as well as related departments and branches will continue to promote and disseminate policies and guidelines on digital transformation and e-commerce; train digital skills, train how to sell on online channels for production establishments, cooperatives, and enterprises as well as support establishments to promote sales on digital platforms. Promoting sales through e-commerce platforms not only helps brands expand their markets and increase sales, but also gradually affirms the brand of OCOP products of Ha Tinh province in particular and Vietnam in general in the international market. Source: https://thuonghieuquocgia.congthuong.vn/khang-dinh-thuong-hieu-ocop-ha-tinh-nho-len-san-thuong-mai-dien-tu-361854.html