KOLs - the greater the influence, the more exemplary they must be in front of the public

In modern society, celebrities - especially artists, streamers, KOLs - are not simply individuals who work in entertainment or create content. They are people who have the ability to strongly influence the awareness, behavior and lifestyle of millions of audiences, especially young people. Therefore, each of their actions and words is not only personal, but also becomes a message spreading to the community. Therefore, the greater the influence, the greater the responsibility to the community.

The recent incident involving streamer Do Mixi is a typical example. The image of him appearing at a bar, smoking shisha - a type of activity prohibited by Vietnamese law - quickly spread on social networks and caused fierce controversy. The issue is not just a personal pleasure, but a story about the law-abiding, civic and social responsibility of a famous person.

From "the white moonlight of the TV station" to the image fall

Image of Do Mixi in "Stars join the army 2025". Photo courtesy

There is no denying that Do Mixi is one of the most successful and influential streamers in Vietnam today. He is known for his approachable style, humor, and strong connection with the community. From a streamer who was often criticized for swearing and living an exemplary life, he has had a period of trying to change: calling on young people to quit e-cigarettes, limit swearing, and build a more positive image.

Thanks to that change, Do Mixi received widespread recognition. He was invited to participate in the program Sao Nhap Ngu, and was affectionately called "the white moonlight of the TV station" by the media and the public. Notably, on the occasion of the National Day on September 2, his image also appeared in the parade - an honor that not every artist has.

However, after just one moment of carelessness - appearing in the image of smoking shisha at the bar - everything he had worked so hard to build was shaken. Because this was no longer a story about a personal habit, but clearly a violation of the law. For a normal person, this behavior was reprehensible. But for an individual with great influence like Do Mixi, that mistake was magnified many times over, because it came with a betrayal of the trust of millions of fans.

When idols "slip", who will suffer the consequences?

What is even more worrying is the reaction of some fans. Instead of frankly admitting their mistakes, many fans choose to make excuses, even attacking public opinion with extreme words. Some even declare that they are "ready to fight" with anyone who dares to criticize their idols. This is a direct result of blind idol culture - when fans put absolute trust, regardless of right or wrong, turning idols into "exceptions to the law".

But it must be clearly stated: The law has no exceptions for celebrities. If an ordinary citizen violates the law, he or she will be punished, but if a celebrity violates the law, he or she will be held even more responsible, because they have an impact on the community.

In this case, not only Do Mixi's image is affected, but millions of young audiences - who still consider him a "healthy living idol" - are also negatively affected. Their beliefs may be shaken, or worse, they learn bad habits with the mentality of "if the idol does it, then there must be nothing wrong". This is the dangerous spiral that society needs to be aware of.

Being famous is not only a "career" but also a "social responsibility"

Celebrities often say that they are just "normal people" who have the right to have fun and enjoy themselves. This is true - but only within the limits of the law and social norms. When choosing to stand in the spotlight, benefiting from the public's attention and support, each celebrity must accept the accompanying social responsibility.

Look at the world : how many great artists have had to publicly apologize and change their careers because of a single mistake? From driving after drinking, to discriminatory statements, or simply a disgusting behavior on social media. The international public does not easily forgive idols who disregard the law or moral standards.

In Vietnam, fans have the right to demand honesty, consistency and exemplary behavior from their idols. The public cannot expect absolute perfection, but they need to see their idols living up to what they have called for and represented. An idol cannot both call for quitting pods and living a healthy life in front of the media, and then ignore the law behind their backs. If so, it is all just a cover for hypocrisy. And when that cover is broken, trust will also collapse.

General warning for celebrities

After the image of Do Mixi smoking shisha went viral, public opinion was divided into many streams. One side strongly condemned it and demanded strict punishment. The other side covered it up, saying it was a "small matter", even considering it just a personal hobby that was not worth making a big deal out of.

However, from the perspective of social management, this incident cannot be taken lightly. The law has prohibited it, so whoever violates it must be promptly corrected. The authorities are not stepping in to "take down" an individual, but to ensure the strictness of the law, as well as to send a clear message: celebrities are not allowed to "ignore the law".

The public also needs to be objective. Criticizing wrongdoings is necessary, but it does not mean "throwing stones at annihilation". What society wants is not to bury an individual, but for him - and other famous people - to realize their responsibilities, adjust their behavior, and live more exemplary lives. Only then will they be worthy of the trust and love that the community has for them.

From the case of Do Mixi, we can draw serious warnings for artists, streamers, and KOLs in Vietnam:

First, celebrities do not represent themselves alone. They are role models for millions of people, especially young people. Any wrongdoing, no matter how small, has the potential to spread into bad habits in society.

Second, with privilege comes responsibility. Celebrities enjoy attention, are favored by the media, and receive huge income from the public. But with that comes the obligation to live a standard, be exemplary life, and respect the law.

Third, the public is increasingly critical. The age of social media makes every mistake exaggerated, every image spreads at breakneck speed. Celebrities cannot use "private matters" as an excuse for wrongdoing.

Fourth, the authorities need to be tough. Any violation of the law, whether by ordinary people or celebrities, must be dealt with severely. This is both a deterrent and a safeguard for fairness, avoiding the mentality of "celebrities are exceptions".

Community trust is the most precious thing

Celebrities can earn a lot of money, can achieve great glory, but all of that is based on one foundation: public trust. Lose trust, they will lose everything. And that trust comes not only from talent, but more importantly from personality and social responsibility.

Do Mixi's case is a painful fall, but also a wake-up call. It shows that: a moment of laxity can destroy a long process of building an image. It reminds all celebrities that: the halo is not a free ticket to overcome the law and social norms.

The public does not expect their idols to be saints. They only expect their idols to live correctly, truthfully, and responsibly. Because the greater the influence, the greater the responsibility to the community.

Source: https://cand.com.vn/Tieu-diem-van-hoa/kols-tam-anh-huong-cang-lon-cang-phai-guong-mau-truoc-cong-chung-i780679/