"Experience Azerbaijan" – A bridge for international cultural, tourism and educational exchange

On September 8, in Hanoi, Hanoi College of Commerce and Tourism coordinated with the Embassy of Azerbaijan in Vietnam and related units to organize the program "Experience Azerbaijan".

This is a special program to enhance cultural exchange, explore tourism potential and expand educational and training cooperation between Vietnam and the Republic of Azerbaijan.

Speaking at the program, Principal of Hanoi College of Commerce and Tourism (HCCT), Dr. Trinh Thi Thu Ha, said: Organizing the event "Experience Azerbaijan" at HCCT is an important milestone in a series of activities towards internationalizing the training environment, while contributing to concretizing the contents of the Vietnam - Azerbaijan Joint Statement on upgrading the Strategic Partnership after the official visit of General Secretary To Lam to Azerbaijan (May 2025).

Principal of Hanoi College of Commerce and Tourism (HCCT) Dr. Trinh Thi Thu Ha spoke at the program

"We are proud to be a pioneering vocational education unit promoting international cooperation, bringing students closer to global culture, tourism, and economy. Today's event not only helps students broaden their knowledge, but also opens up opportunities for training, internships, and work in an international environment" - Dr. Trinh Thi Thu Ha emphasized.

Mr. Shovgi Mehdizada, Ambassador Extraordinary and Plenipotentiary of Azerbaijan to Vietnam shared: "The first "Experience Azerbaijan" event in Hanoi is not only a cultural activity, but also a significant milestone in bilateral relations. This is an opportunity for us to introduce to Vietnamese friends the unique values ​​of Azerbaijan's history, culture, traditions and identity - in an academic environment where knowledge and cultural exchange are always promoted. Through this event, Azerbaijan wants to send to the Vietnamese people a message of friendship, cooperation and cultural sharing. We are very proud to introduce to you the quintessence of our country's cultural heritage, cuisine, art, architecture and traditional customs".

"We believe that this is an opportunity to further strengthen the bridge between the two peoples, while promoting tourism, trade, academic cooperation, expanding investment opportunities and enhancing mutual understanding," Ambassador Shovgi Mehdizada affirmed.

Mr. Shovgi Mehdizada, Ambassador Extraordinary and Plenipotentiary of Azerbaijan to Vietnam shared at the program

At the program, delegates, experts, managers, and educators in the tourism industry discussed the potential for tourism development and expanding educational and training cooperation between Vietnam and the Republic of Azerbaijan.

According to the program, in recent years, Azerbaijan has emerged as an attractive destination for international tourists thanks to the harmonious combination of majestic natural beauty, long-standing cultural heritage, and the modernity of a dynamically developing country in the South Caucasus region.

Azerbaijan is known as the "land of fire" with its capital Baku - the city of wind, a place where the ancient and the modern meet. Here, visitors can stroll in the Icherisheher Old Town - a world cultural heritage recognized by UNESCO, admire the Maiden Tower - a historical symbol of the capital since the 12th century, or explore the Heydar Aliyev Center with its unique curving architecture designed by famous female architect Zaha Hadid.

Deputy Director of Vietnam National Administration of Tourism Nguyen Thi Hoa Mai shared at the program

Not only stopping in Baku, places such as Heydar Museum, Sheki, Gabala, Gusar or Shahdag are all "hidden gems" on the journey to explore Azerbaijan. From the majestic Caucasus Mountains, the pristine Hyrcanian forests, to ski resorts, traditional ancient villages, all create a unique and attractive natural and cultural picture.

As a country that blends Eastern and Western civilizations, Azerbaijan possesses a rich culture with traditional Mugham music, handicrafts, famous Sheki carpets, and many unique folk festivals. In particular, the cuisine here is also a highlight that visitors cannot forget.

The program attracted a large number of delegates and students to attend.

Sharing at the program, Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai said: In recent years, Vietnam has become a favorite destination for more and more Azerbaijani citizens to visit and relax, especially at famous destinations in Vietnam such as Hanoi, Ha Long, Ninh Binh, Hoi An, Ho Chi Minh City, Phu Quoc... Azerbaijani tourists love the natural beauty, unique cuisine and friendliness of Vietnamese people. And Azerbaijan is also gradually becoming an attractive destination for Vietnamese tourists - especially young people who love new experiences. With a unique geographical location at the intersection of the two continents of Asia and Europe, possessing a temperate climate, unique architecture and rich cultural exchange, Azerbaijan has great potential to attract tourists from Vietnam in particular and Southeast Asia in general.

One of the priorities of the Vietnam National Administration of Tourism in the coming period is to promote the diversification of international tourist markets, expand bilateral and multilateral cooperation, including with potential countries such as Azerbaijan. Therefore, on this occasion, the Vietnam National Administration of Tourism acknowledges and highly appreciates the initiative of the Embassy of Azerbaijan and the close coordination of the Hanoi College of Commerce and Tourism.

Program view

"Connecting cultural and educational diplomacy through the Azerbaijan Experience event is very important, not only contributing to spreading the image of each country but also arousing the feelings and interest of the young generation - the core force in developing sustainable tourism in the future. We are ready to accompany Azerbaijani partners to promote, organize destination introduction programs, connect travel businesses, airlines, hotels, etc. to create a convenient and effective tourism corridor between the two countries" - Ms. Nguyen Thi Hoa Mai emphasized.

After this event, Hanoi College of Commerce and Tourism will continue to discuss with Azerbaijani partners in developing internship programs, student exchanges, and expanding training cooperation in the fields of tourism, hotels and restaurants, international communications, foreign languages, and culture and arts.

Source: https://bvhttdl.gov.vn/trai-nghiem-azerbaijan-cau-noi-giao-luu-van-hoa-du-lich-va-giao-duc-quoc-te-20250908145706525.htm