TH true MILK makes its value chain transparent when approaching international buyers

TH true MILK impressed at Vietnam International Sourcing 2025 with clean products, traceability technology and brand positioning on the global supply chain.

At the Vietnam International Sourcing 2025 (VIS 2025) event, TH Group (TH true MILK) welcomed dozens of international buyers through B2B networking activities and product visits at its exhibition booth.

The "Vietnam International Sourcing 2025" event series officially opened on September 4th in Ho Chi Minh City and will run until September 6th. VIS 2025 attracted more than 300 purchasing delegations from 60 countries and territories, including leading retail corporations such as Walmart, Amazon, IKEA, H&M, Central Retail, AEON, and LuLu Group.

Supply chain transparency through traceability technology.

Regarding the needs of international delegations at this year's event, Mr. Ta Hoang Linh, Director of the Department of Foreign Market Development ( Ministry of Industry and Trade ), commented: “ International buyers are now not only looking for competitively priced products but also interested in long-term supply capabilities, reliability, and transparency of the value chain. This is an opportunity for Vietnamese businesses to reposition their role in the global distribution chain .”

Deputy Minister of Industry and Trade Phan Thi Thang (fourth from the right) and representatives from several trade attaché offices visit the TH Group booth.

On the domestic supplier side, TH Group, a leading food and beverage company, has consistently partnered with the Vietnam International Sourcing series of events over the past years. This demonstrates the pioneering role and responsibility of a leading enterprise in supporting trade promotion programs of the Government and the business community in bringing Vietnamese products and brands to the world .

At Vietnam International Sourcing 2025, TH Group showcased over 200 products to international buyers, including fresh milk, beverages, and clean food products sourced entirely from natural ingredients harvested from Vietnamese soil. Confident and proud of its product quality, TH Group introduced its latest NDA traceability technology, integrated into its products, to international buyers.

According to Ms. Hoang Thi Thanh Thuy, International Business Director of TH Group, the NDA trace product traceability technology is a solution developed by the National Data Association. Accordingly, each batch of TH products is assigned a unique identifier, and every operation in the production and distribution of the product within the supply chain is recorded and verified, making it impossible to counterfeit or alter. This technology meets the international GS1 standard and is compatible with the global authentication and traceability system - EBSI Trace 4EU, providing comprehensive support for businesses connecting cross-border supply chains.

International buyers are learning about the traceability technology on TH true MILK products.

“ Traceability technology serves as a guarantee for TH Group's products when participating in the global supply chain. Customers can scan the code anywhere and easily verify the product through each stage, from raw materials, production, quality control, packaging, warehousing, transportation to sales. When we introduced this, international buyers were surprised because not many businesses in the world can do this. Therefore, we believe this is an advantage for TH in accessing global supply chains ,” shared Ms. Hoang Thi Thanh Thuy.

Positioning the "made in Vietnam" export brand.

A representative from TH Group stated that the company has a full schedule of B2B networking events for all three days of the Vietnam International Sourcing 2025 series, including B2B meetings with global supply chains such as Walmart, Renso Foods, and LuLu Group.

Customers are trying out TH true OAT vegan products from TH Group, which contain no added refined sugar.

It can be seen that the search trends of international buyers focus on several needs, such as: products with a long shelf life to ensure timely delivery, and products with reduced or no sugar content, in line with healthy consumer preferences worldwide. TH Group currently has over 200 products to meet diverse customer needs, including products that anticipate the trend of reduced sugar consumption, such as the TH true NUT plant-based milk product line, which is sweetened naturally with dates; or the TH true RICE roasted rice drink product line, which uses absolutely no refined sugar… For this product group, buyers highly appreciate the quality of TH Group's products, which perfectly suit the tastes of customers in countries around the world.

Meanwhile, large supply chains, in previous years, have considered producing under private labels or modifying certain formulas to suit local consumer tastes. However, TH Group consistently pursues the goal of exporting Vietnamese-branded products "made in Vietnam" that meet international quality standards right here in Vietnam.

At the Vietnam International Sourcing 2025 exhibition, Walmart's B2B program was structured around two needs: firstly, seeking OEM manufacturers for private label products, and secondly, seeking businesses to promote established Vietnamese products on the global shelves of the corporation. “Walmart proactively registered with us for the second option, meaning they trusted TH's brand positioning to meet the quality standards of the demanding markets where Walmart is already present. Regarding the request to adjust the product formula, we are very proud because TH's products, when introduced to international partners, are entirely natural products. Therefore, we didn't need to change the formula; we only needed to add a supplementary label in the local language to inform consumers,” shared Ms. Hoang Thi Thanh Thuy.

Walmart reportedly owns over 10,000 stores worldwide, and if just a few Vietnamese product lines successfully penetrate this supply chain, the value of the contracts could reach hundreds of millions of dollars.

Export potential to new markets

Besides meetings with international buyers, TH Group welcomed trade attaché delegations from many countries and territories such as Hungary, Malaysia, Singapore, Nicaragua… Among them were several promising new markets such as Canada, Belgium, Ukraine, India, UAE, and the African region… Although it was the first time connecting B2B, the potential for closing deals was very high. Specifically, TH true TEA natural fruit tea products, made from familiar Vietnamese agricultural products such as kumquats and lychees, attracted buyers from India.

International buyers are exploring TH true TEA's line of natural teas, made from familiar agricultural products such as kumquats and lychees.

Meanwhile, a buyer from Hungary has been distributing TH products such as pasteurized drinking yogurt, pasteurized fresh milk, and TH true FOOD products like pork sausage and smoked bacon, but through a trading company. This time, the two sides have the opportunity to connect directly to promote trade and bring TH products into Hungary and several other European countries.

Currently, TH Group has officially exported to countries and territories with strict standards such as the United States, the United Kingdom, the Netherlands, China, and the Asia-Pacific region. Through trade and promotional activities such as the Vietnam International Sourcing 2025 exhibition, TH Group continues to boost export volume in traditional markets, working alongside importers and distributors to promote Vietnamese branded products through modern global sales channels.

PA

Source: https://congthuong.vn/th-true-milk-minh-bach-chuoi-gia-tri-khi-tiep-can-nha-mua-quoc-te-419493.html