Despite possessing many potentials and strengths, the tourism resources of the Mekong Delta have not really been exploited to attract a large number of tourists due to the lack of connection between localities and with other regions in the country.
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The Mekong Delta possesses unique indigenous cultures and a diverse ecosystem including estuaries, mangrove forests, delta islands, biosphere reserves, national parks, etc. Ecotourism in the Mekong Delta is associated with river landscapes; resort tourism combined with exploration of cultural history, festivals, traditional craft villages, etc., which attracts domestic and foreign tourists.
In recent years, Bac Lieu tourism has undergone significant changes. The locality has developed many impressive tourism products, creating a brand in the region and the whole country. The number of visitors has increased by an average of 22% annually, and total tourism revenue has increased by 20%. Since the beginning of 2024, Bac Lieu has welcomed more than 5.1 million visitors, an increase of about 106% over the previous year. In Ca Mau, tourism has developed strongly: revenue in the first 9 months of 2024 reached more than 2,313 billion VND, with a total number of visitors of 1,624,157.
Currently, about 70% of eco-tourism sites in the area are operating in the form of a combination of eco-tourism and community tourism models; exploiting the mangrove ecosystem, providing tourist transportation services (by boat to the alluvial plain to see the sea), providing experiences (shrimp harvesting, crab catching, fishing...) and providing local culinary specialties...
Although there is a lot of potential, in general, the development speed of tourism in the Mekong Delta in recent times has not been as expected due to limitations and difficulties. Due to the similarity of tourism resources, most localities have organized the exploitation of these main products, so the specific values have not been exploited appropriately. The way of doing tourism is still spontaneous and unprofessional. Tourism products mainly rely on nature, exploiting what is available without long-term investment and lack of connection.
One of the important solutions to promote tourism development is to strengthen the connection. In recent times, some localities in the Mekong Delta have made initial efforts. Bac Lieu tourism industry has promoted the connection with other provinces, thereby supporting businesses to build new tours on the basis of connecting cultural and historical values between Bac Lieu and other localities. At the same time, the industry invites travel businesses nationwide to survey destinations, evaluate, share experiences, listen to suggestions to find solutions to improve the quality of local tourism products; thereby advising the province to build appropriate mechanisms and policies for businesses to connect to develop professional tours; expand the domestic tourist market, connecting tours from Bac Lieu to other localities, gradually exploiting the international tourist market.
Director of Bac Lieu Tourism Promotion Center Tran Van Thi said: In the past time, the center has proposed many solutions to the leaders of the Department of Tourism and the Provincial People's Committee, in which special attention is paid to strengthening cooperation between Bac Lieu and 13 provinces in the Mekong Delta with Ho Chi Minh City through promotional activities, promoting linkages, and supporting travel and tourism businesses. Recently, Bac Lieu also participated in a promotion program in Quang Ninh with the Mekong Delta Tourism Association, introducing Bac Lieu tourism in Quang Ninh and the northern provinces.
Despite the growth, in general, Ca Mau's tourism resources have not been exploited effectively and have not fully utilized their potential advantages. Director of the Department of Culture, Sports and Tourism of Ca Mau province Tran Hieu Hung emphasized the importance of linkage activities: "The linkage program will open new tours and products suitable for each market segment and each type of tourist to create a difference between the provinces in the Mekong Delta region; at the same time, exploit the advantages and potential of local cultural resources for groups of visitors from Ho Chi Minh City, the northern provinces, the central region and the Central Highlands. Through the Mekong Delta Tourism Association and the Ca Mau Tourism Association, businesses in Ca Mau can access larger and more potential markets, thereby creating conditions for the province's tourism to develop sustainably and synchronously".
According to the national tourism map, the Mekong Delta is one of six regions with potential and advantages for tourism development with the characteristics of rivers, gardens, islands, indigenous cultural values and historical traditions; with prospects for developing the night-time economy and cultural industry in the future. Attention to investment, a reasonable roadmap in regional planning, infrastructure development, connecting traffic and creating conditions from relevant levels and sectors will contribute to overcoming limitations, gradually helping regional tourism develop sustainably.
Phuong Lien and Khanh Phuong
Source: https://nhandan.vn/lien-ket-de-phat-trien-du-lich-ben-vung-post850665.html
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