Bringing Vietnamese lychee brand to the UK market

Vietnam Lychee Week creates an opportunity for British consumers to experience high-quality lychees imported through official channels, learn about the history of lychees, and promote Vietnamese agriculture .

British customers were delighted to enjoy the taste of Vietnamese lychees. (Photo: Phong Ha/VNA)

According to VNA correspondent in London, from June 17-24, Vietnamese Lychee Week in London was held in London to promote Vietnamese lychee brands to British consumers, attracting a large number of overseas Vietnamese and local consumers.

Lychee Week is co-organized by the Vietnam Trade Office in the UK and TT Meridian, a UK-based company specializing in importing fresh Vietnamese fruit.

The event created an opportunity for British consumers to experience high-quality lychees officially imported into the UK from Vietnam and learn about the history of lychees, thereby promoting Vietnamese agriculture and culture.

During the event, eye-catching posters were displayed outside Vietnamese supermarkets in London to attract local customers. Supermarkets also reduced prices on fresh lychees to introduce Vietnamese specialty fruits to British consumers.

A website introducing Vietnamese lychees has also been built at www.vietnameselychee.uk, providing all information about lychees as well as supermarket chains selling this tropical specialty in London and other cities.

During lychee week, Vietnamese supermarkets in London display posters promoting the quality of Vietnamese lychees. (Photo: Phong Ha/VNA)

The event was also widely promoted on social media to raise consumer awareness of tropical fruits from Vietnam.

Mr. Le Dinh Ba, Commercial Counselor, Vietnam Trade Office in the UK, said that this is the first time that Lychee Week has been organized systematically in London, not only directly promoting Vietnamese lychees in supermarket systems but also on social platforms and mass media.

The goal is to form and develop a national brand for Vietnamese lychees, like Scottish whisky or Norwegian salmon.

Mr. Le Dinh Ba emphasized that organizing events such as Lychee Week is a long-term approach to creating a habit of consuming Vietnamese products in a high-end and demanding market like the UK in the context of increasingly fierce competition from countries with the same products as Vietnam.

He said the Vietnam Trade Office in the UK hopes to expand the event across the UK as well as deploy it to other Vietnamese products in the coming years.

On the opening day of the event on June 17, Bao Long supermarket in Deptford, the area in London with the largest Vietnamese population, attracted many Vietnamese and local customers to learn about and buy products.

Ms. Jenna Halliday, a resident in Deptford, said she loves Vietnamese lychees and went to Bao Long supermarket to enjoy this favorite fruit as soon as she heard about Lychee Week.

Ms. Jenna said she will definitely introduce fresh, juicy Vietnamese lychees to local people.

Meanwhile, eye-catching posters about Vietnamese lychees made Jeehee Kim, a Korean citizen living in Deptford, curious to stop by Bao Long supermarket to buy some. Jeehee said she was really impressed with the taste of Vietnamese lychees and became a fan of this fruit the first time she tasted it.

Overseas Vietnamese enthusiastically choose fabrics at a Vietnamese supermarket in Deptford, Lewisham district, London. (Photo: Phong Ha/VNA)

Pavel Nguyen, a Czech of Vietnamese origin working in London, learned about Fabric Week through an advertisement on Facebook, and went to Bao Long to buy Vietnamese products to support them.

Pavel said that Vietnamese lychees, like many other fruits, are delicious and have good prices, but are still unknown to British consumers. Therefore, he will actively introduce lychees to his British friends.

TT Meridian's product development manager, Sarah Lam, hopes that Lychee Week will help British consumers better understand lychees in particular and Vietnamese fruits in general, as well as have the opportunity to experience and compare the quality and price of Vietnamese fruits with products from other tropical countries.

Ms. Sarah said that in order for lychees and other Vietnamese agricultural products to dominate the UK and European markets with strict standards, it is important that producers and exporters ensure stable product quality.

She recommended that the Vietnamese Government support export enterprises in tracing product origins and managing growing area planning, and actively negotiate with other countries to facilitate fruit imports from Vietnam.

Ms. Sarah shared that to bring lychee to the UK, TT Meridian cooperated with Mova Plus, a Vietnamese enterprise specializing in exporting agricultural products to Europe.

She said the success in cooperation with Mova Plus shows that Vietnamese companies are fully capable of entering large markets, expressing her wish to cooperate with many other Vietnamese businesses in the future to bring Vietnamese brands to British consumers./.

Source: https://baolangson.vn/mang-thuong-hieu-trai-vai-viet-nam-den-thi-truong-xu-so-suong-mu-5050681.html