According to the latest data, iPhone sales in China increased 52% in April compared to the same period last year. This is in contrast to what happened in the first two months of this year, when iPhone sales in China decreased before showing a slight increase in March.
Chinese consumers are being lured by Apple's iPhone discounts
Now that the trend of iPhone price cuts in China is coming to an end, consumers there are increasingly interested in taking advantage of the rare opportunity to upgrade to a new device. It is the return of Chinese consumers that has analysts betting on Apple's renewed dominance in this important market.
The survey found that more than half of respondents said they would be willing to spend more than $550 on their next phone, while only 33% currently own a high-end model. The data shows the premiumization trend among Chinese consumers and their fatigue after waiting for Huawei’s high-end models for a long time, forcing them to switch to Apple products.
Although the iPhone 15 series has seen double-digit sales declines in China recently, the company's aggressive pricing strategy has been successful in attracting consumers' willingness to buy, especially after Huawei captured a portion of the high-end market share with its Mate 60 series phones.
Source: https://thanhnien.vn/manh-tay-giam-gia-doanh-so-iphone-tang-vot-tai-trung-quoc-185240528233047764.htm
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