Social media platform X is planning to remove links and article content, keeping only the main image from links to articles shared on the platform, according to a post by Musk earlier this week.
Logo of Social Network X, formerly known as Twitter. Photo: Reuters
The move could be an attempt by Musk to get users to spend more time on X and opt for a subscription service for more information. It’s unclear how the move will impact advertisers on the platform, which Musk said in July had 540 million monthly users.
Essentially, Musk’s plan to prevent people from reading articles is that when you post a link to an article on X, the tweet will only show the image and address of the article. If someone wants to read the article, they will have to type in the address themselves, instead of just clicking on the link.
Currently, news links appear on X users' timelines as "cards" with images, links, and shortened headlines. This helps attract readers to click on article links and helps news organizations gain more readers.
In addition to removing links to articles (which would essentially cut ties with the press), Musk wants journalists to “work for hire” for the platform by directly posting articles or videos about events. In that case, the journalists’ posts will be “paid” by being shown higher and they will also receive a portion of the advertising revenue.
“If you’re a journalist who wants more freedom and more income, publish directly on the platform,” he posted on X on August 22. At that time, access to the content of these “articles” will not be free for users. They will be charged “per article” if they do not have a monthly subscription.
X, formerly Twitter, is a popular platform in the West and many other countries around the world for people to access mainstream news. Most major media organizations in the world have accounts and often post their news on this social network.
Musk’s recent changes to X/Twitter are all aimed at boosting the profits of the social network he acquired for $44 billion late last year. Musk has laid off thousands of employees as a cost-cutting measure, as well as turning Twitter Blue into a paid blue-ticker service.
Hoang Hai (according to X, Reuters, IBT)
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