Improving digital skills to sell OCOP products for rural youth

On November 11, the Youth Union Working Committee under the Central Committee of the Vietnam Fatherland Front coordinated with the Son La Provincial Youth Union and TikTok Shop to organize a training conference to enhance skills in selling OCOP products through digital media for rural youth.

Training conference to enhance skills in selling OCOP products through digital media for rural youth

The conference was attended by more than 100 outstanding members and youths of Son La province. The training content focused on the following topics: techniques for creating cultural storytelling content associated with products; communication and business skills for OCOP products, local specialty products on e-commerce platforms and social networks; organization process and livestream skills, professional order processing.

Experts exchange content on communication and business skills through e-commerce platforms.

After the theoretical training, the members and youth were guided to practice, exchange directly with experts, and watch live livestream sessions conducted by TikTokers and successful sellers on the TikTok Shop platform.

Youth union members exchange at the conference.

At the training conference, union members and youth were also guided to practice, exchange directly with experts and watch live livestream sessions conducted by TikTokers and sellers on the platform.

Livestream session at the conference.

The training content helps union members and young people gain knowledge about online business, arouse creativity and the ability to master digital platforms, thereby turning cultural stories and local products into sustainable economic values, contributing to promoting rural economic development in the digital transformation period.

Source: https://baosonla.vn/xa-hoi/nang-cao-ky-nang-so-ban-san-pham-ocop-cho-thanh-nien-nong-thon-ZAaZGuzDR.html