Raising awareness and responsibility - The key to building a sustainable tourism image

Leaders of the Department of Culture, Sports and Tourism and the Provincial Tourism Association inspected the implementation of the code of conduct for civilized tourism at an accommodation facility in Tay Ninh city.

In 2023, total tourism revenue is estimated to reach VND2,000 billion, with more than 5.1 million visitors to tourist areas and destinations. In 2024, the number of visitors to tourist areas and destinations is estimated to reach 5.6 million (up 9.7% over the same period); tourism revenue is estimated to reach VND2,500 billion, up 24% over the same period, up 8.6% over the plan.

Improve the quality of tourism services

The result is the efforts of all sectors and levels in promoting the image of Tay Ninh to tourists near and far. And a very important factor attracting tourists is the infrastructure of tourist attractions and accommodation facilities in the province which are being upgraded day by day, meeting the tourism and resort needs of the people.

According to the Department of Culture, Sports and Tourism (DOCST), currently, relic sites, tourist attractions and tourist accommodation establishments in the province are actively renovating their facilities and services, enhancing new tourism products and services, improving the quality of products and services; ensuring security, safety of life, and protecting property for tourists; strengthening management of natural disaster prevention, fire, explosion, and theft in museums and relics...

To exploit the potential advantages of cultural heritages in tourism development, the province focuses on building and creating unique products such as spiritual, ecological, heritage, cultural, festival, culinary, and craft village tourism...

The tourism industry promotes investment and restoration of the province's system of relics and architectural and artistic works; raises awareness of the community and people in preserving and promoting national cultural values ​​as well as intangible cultural heritages.

Authorities check price posting at a point of sale in the Ba Den Mountain National Tourist Area.

In addition, the Department of Culture, Sports and Tourism reviewed information introducing relics and tourist attractions integrated into QR codes according to Plan No. 1368/KH-UBND dated May 10, 2024 of the Provincial People's Committee on digital transformation and ensuring network information security, implemented on 37 relics. Particularly, the architectural and artistic relic of Binh Thanh ancient tower has been digitized into a 3D model to create a virtual reality tour.

Ms. Lam Thi Thao Trang, a tourist from Phu Yen, said she was very excited to use QR codes to find information about tourist attractions. “This is a convenient way to help tourists store a lot of information, and it is very convenient and compact. Tourist attractions in Tay Ninh are very clean and spacious. I am also impressed by the hospitality of the people here,” Ms. Trang said.

Continuously building the image of Tay Ninh as friendly and hospitable

On September 26, 2024, the Department of Culture, Sports and Tourism issued an official dispatch on propaganda and mobilization for recognition of other tourism service establishments that meet standards for serving tourists (including food, shopping, sports, entertainment, recreation, and health care services).

Along with that, the Department of Culture, Sports and Tourism also coordinated with the Provincial Tourism Association and the Department of Industry and Trade to inspect the implementation of the code of conduct for civilized tourism in 9 districts, towns, cities and the Management Board of tourist areas and destinations.

As a result, most establishments disseminated and popularized the content of the rules to tourist attractions and tourism service businesses and ensured good implementation: posting prices, regulations and things to do for tourism service businesses, clean and green environment, installing wifi, surveillance cameras... However, there are still establishments that do not clearly understand the process of recognizing other tourism service businesses that meet the standards for serving tourists.

According to the provisions of the 2017 Law on Tourism, organizations and individuals providing tourism services are allowed to voluntarily register for recognition of tourism service establishments that meet tourist service standards. Once recognized, the establishments are allowed to display signs that they meet tourist service standards. This helps the establishments enhance their reputation, have more opportunities to approach tourists and be trusted and chosen by tourists.

At the same time, it contributes to improving the quality of tourism services in the province, building a professional and friendly image of local tourism. The Department of Culture, Sports and Tourism has provided QR codes and widely informed organizations and individuals doing tourism business in the province about the process of recognizing other tourism service businesses that meet the standards for serving tourists.

Information about Ba Den Mountain is integrated into the QR code.

The provincial tourism sector has also developed a set of documents to promote civilized tourist behavior; conducted inspections of tourist service establishments; and prevented uncivilized tourist behavior.

According to Mr. Tran Quoc Thinh - Director of the Provincial Tourism Promotion Center, civilized behavior in tourism activities is an extremely important and necessary factor to develop sustainable, quality and in-depth tourism, contributing to improving the competitiveness of Tay Ninh tourism.

Therefore, the Provincial Tourism Promotion Center has published a document to promote awareness and responsibility in building and maintaining the image and quality of tourism services in the province.

The document is stylized with a model of Ba Den Mountain with QR code design, simple content, easy to read, easy to understand for each subject such as tourists, tour guides, accommodation facilities, attractions, tourist attractions, tourist transport units...

More than 1,500 documents were deployed to 9 districts, towns, cities, tourist areas, destinations, business, service and tourism establishments in the province, contributing to building a professional service style and communication culture in business; raising awareness and actions of all classes of people about civilized behavior in tourism activities; promoting the responsibility of everyone in building a healthy tourism environment, civilized and polite behavior towards tourists, creating a beautiful image of the land and people of Tay Ninh province.

The provincial Department of Culture, Sports and Tourism also coordinated with Saigontourist College of Tourism and Hotel to organize a training course on tourism environmental protection for more than 60 students working in state management of tourism, staff at the grassroots level, staff at the Management Boards of relics, areas, tourist attractions, individuals, organizations participating in tourism business activities, and tourism service businesses in the province.

Ngoc Dieu

Source: https://baotayninh.vn/nang-cao-y-thuc-trach-nhiem-chia-khoa-xay-dung-hinh-anh-du-lich-ben-vung-a189785.html