Cultural exchange and OCOP product exhibition program.

Ms. Nguyen Thi Hong Loan - Director of Co.opmart Phan Thiet supermarket, presented flowers to OCOP entities of the province.

The event attracted 12 OCOP product suppliers to participate in displaying, promoting and connecting the market. Of which, there were 4 units of Binh Thuan province including: Ham Duc Dragon Fruit Cooperative, Ba Hai Fish Sauce Company Limited, Dam Sen Trading - Service Company Limited, Thuan Hung Fish Sauce Production Company Limited with more than 20 OCOP products, typical rural industrial products with local characteristics were introduced to consumers, distribution businesses and people.

Booths displaying and introducing OCOP products

Speaking at the program, Ms. Ngo Minh Uyen Thao - Head of the Department of Agricultural Product Quality and Rural Development of the province, said: The One Commune One Product program, abbreviated as OCOP, is a major policy of the Government , aiming to promote the potential advantages of the locality. Over the implementation period, up to now, the whole province has 180 valid OCOP products recognized by 117 entities, including 7 4-star products and 173 3-star products. The province's OCOP products are very diverse, from food, beverages, medicinal herbs, handicrafts, to regional specialties. This shows the efforts of organizations and individuals in enhancing the value of products associated with local identity. In order for OCOP products and local products to truly reach consumers and have a solid position in the market, connecting with modern distribution channels such as supermarket systems and convenience stores is extremely important.

The program organized by Co.opmart Phan Thiet supermarket is one of the stops of the cross-Vietnam journey "Journey of Happiness" initiated by Saigon Co.op , aiming to connect domestic consumption, promote Vietnamese products and create more development opportunities for OCOP entities in localities.

Music exchange

In addition, the program also attracted hundreds of customers to participate in cultural and artistic activities and interact with an acoustic music group imbued with the liberal atmosphere of the sea, receive free gifts of high-quality Vietnamese products, take photos together and set a record of "Online Vietnam Map made from 50,000 happy smiles taken with the National Flag". For each happy photo recorded, Saigon Co.op will donate 5,000 VND to carry out social work at the Center for Nursing War Invalids in Nghe An province.

Source: https://baobinhthuan.com.vn/chuong-trinh-giao-luu-ket-noi-van-hoa-va-trien-lam-san-pham-ocop-130276.html