Prime Minister directs research and addition of sanctions to handle individuals, artists, and celebrities who advertise falsely

Prime Minister Pham Minh Chinh has just signed and issued Directive No. 13/CT-TTg dated May 17, 2025 on strengthening the fight against smuggling, trade fraud and counterfeit goods in the new situation.

With the aim of combating, preventing, repelling and eventually ending smuggling, trade fraud, counterfeit goods and infringement of intellectual property rights to protect the legitimate and legal rights and interests of the People and businesses, protect the security and health of the People, and contribute to the rapid and sustainable development of the country, the Prime Minister stated that the work of combating smuggling, trade fraud, counterfeit goods and infringement of intellectual property rights is a very important and long-term task that requires the drastic participation of the entire political system, leaders of Party committees at all levels, local authorities, the Vietnam Fatherland Front, the business community and especially the People.

The people must be the center of protection, the subject of the struggle, and must mobilize the strength of the people to form a movement. The political organization system at the grassroots level plays a decisive role; the grassroots government is the core in organizing the implementation of tasks against smuggling, trade fraud, counterfeit goods, and infringement of intellectual property rights.

Identify the work of protecting the health, rights and legitimate interests of the People and consumers as the top priority. Strengthen state management at all levels, sectors and localities, contributing to enhancing the prestige and international competitiveness of the country; build an independent, self-reliant and active economy , proactively and deeply and effectively integrate into the international community.

This work needs to be done regularly, comprehensively, continuously, and without stopping with the motto "handling one case, alerting the whole region, the whole field", "no forbidden areas, no exceptions".

Increase efficiency and create breakthrough changes in the fight against smuggling, trade fraud, counterfeit goods, and intellectual property rights infringement, associated with the process of arranging administrative units at all levels, improving management capacity, defining responsibilities, functions, and tasks, avoiding overlapping or missing tasks, and leaving no gaps in state management.

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  "Cover legal loopholes", do not allow false advertising

Ministries, sectors and localities proactively review and develop mechanisms, policies and legal documents; provide guidance, inspection and supervision to achieve the goal of preventing, repelling and eventually ending smuggling, trade fraud, counterfeit goods and infringement of intellectual property rights.

Identify the work of protecting the health, rights and legitimate interests of the People and consumers as the top priority. Strengthen state management at all levels, sectors and localities, contributing to enhancing the prestige and international competitiveness of the country; build an independent, self-reliant and active economy, proactively and deeply and effectively integrate into the international community.

This work needs to be done regularly, comprehensively, continuously, and without stopping with the motto "handling one case, alerting the whole region, the whole field", "no forbidden areas, no exceptions".

Increase efficiency and create breakthrough changes in the fight against smuggling, trade fraud, counterfeit goods, and intellectual property rights infringement, associated with the process of arranging administrative units at all levels, improving management capacity, defining responsibilities, functions, and tasks, avoiding overlapping or missing tasks, and leaving no gaps in state management.

Ministries, sectors and localities proactively review and develop mechanisms, policies and legal documents; provide guidance, inspection and supervision to achieve the goal of preventing, repelling and eventually ending smuggling, trade fraud, counterfeit goods and infringement of intellectual property rights.

The Prime Minister requested the Central Committee of the Vietnam Fatherland Front and its member organizations to closely coordinate with ministries, branches, and local authorities to mobilize union members, association members, and people to build a nationwide movement in the fight against smuggling, trade fraud, counterfeit goods, and intellectual property rights infringement.

The Prime Minister requested that the Secretaries of Provincial and Municipal Party Committees directly under the Central Government lead and direct Party committees at all levels and the entire political system in localities to actively participate in the fight against smuggling, trade fraud, counterfeit goods, and infringement of intellectual property rights.

Closely combine the inspection and supervision work of the Party, the inspection work with the supervision of agencies, elected representatives, the Vietnam Fatherland Front and its member organizations, press and media agencies and the People to promptly detect, correct, rectify, and overcome limitations and shortcomings; strictly handle cadres, civil servants, and officers who lack responsibility, are lax in leadership, direction, management, and violate the work of combating smuggling, trade fraud, counterfeit goods, and infringement of intellectual property rights.

The Prime Minister requested ministries, branches, localities, and functional forces to launch a peak campaign to combat and prevent smuggling, trade fraud, counterfeit goods, and intellectual property infringement nationwide from May 15, 2025 to June 15, 2025, after which a preliminary assessment will be conducted.

The Prime Minister established a Working Group headed by Deputy Prime Minister Bui Thanh Son - Head of the National Steering Committee 389. The Chairmen of the People's Committees of provinces and centrally run cities were assigned to establish local Working Groups headed by Chairmen of the People's Committees of provinces and centrally run cities with appropriate participants, to promptly and synchronously deploy the peak attack effectively.

Assigning specific tasks to each ministry and sector, the Prime Minister assigned the Ministry of Culture, Sports and Tourism to research and supplement sanctions to handle agencies requesting advertising, agencies carrying out advertising, individuals, artists, and celebrities who take advantage of their reputation to engage in false advertising, especially on social networks.

Vietnam Television, Voice of Vietnam, Vietnam News Agency and the system of press agencies coordinate with ministries, branches and functional forces to develop appropriate communication programs, increase the duration, and propagate the dangers of smuggling, trade fraud, counterfeit goods, intellectual property infringement, and copyright infringement to raise awareness and responsibility of cadres, civil servants and people; propagate and disseminate tricks and methods of fraud and deception of subjects so that people can recognize, raise vigilance and inform competent state agencies; strictly manage and control to prevent false advertising on television, radio, newspapers and specialized magazines under their authority, which can easily cause confusion for the people; commend positive examples and good practices of ministries, branches, localities and people; criticize and condemn negative behaviors and lack of responsibility./.

Source: https://bvhttdl.gov.vn/thu-tuong-chi-thi-nghien-cuu-bo-sung-che-tai-xu-ly-ca-nhan-nghe-sy-nguoi-noi-tieng-quang-cao-sai-su-that-2025051721173361.htm