Digital bank Cake and Visa launch cards for pet lovers | Finance | Finance

According to Euromonitor, the number of pets in Vietnam increased from 21 million to 27 million in the period 2016-2021, of which dogs and cats accounted for 43%. By 2027, the number of pets in Vietnam is expected to increase to 43 million.

Mordor Intelligence also stated that the size of the Vietnamese pet food market is estimated to reach 141.88 million USD in 2024 and is expected to reach 222.36 million USD in 2029, growing at a rate of 9.4% during the forecast period (2024-2029). It can be seen that the pet market in Vietnam is growing rapidly and has great potential.

In this context, Cake Digital Bank has specially cooperated with Visa to launch a line of international payment cards with pet designs to accompany pet lovers in their daily lives.

Pet payment card owners will receive a series of exclusive offers during the new card launch period. Cake also cooperates with OPES Digital Insurance to launch the first pet insurance product line in the Vietnamese market. This is a specialized insurance package for pets, providing peace of mind and responsible support for owners.

Mr. Nguyen Huu Quang, General Director of Cake by VPBank Digital Bank, said: "This payment card product not only enhances the cooperation between Cake by VPBank and Visa but also demonstrates Cake's user-centric strategy. Through the pet payment card, Cake wishes to demonstrate its companionship and connection with the pet-loving community by providing customers with the simplest, easiest and fastest payment experience."

Source: https://diaoc.nld.com.vn/ngan-hang-so-cake-va-visa-ra-mat-the-cho-cong-dong-yeu-thu-cung-196240619131757314.htm