The market is quiet without the MV that created a stir.
Market Vietnamese music There has been no shortage of new products in recent times, but none have been strong enough to create a media and artistic explosion. The YouTube trending charts have recorded many familiar names, but most have not made a clear mark.
The current top trending music category on YouTube in Vietnam is MV After all these years belong to Ha Nhi. Released 12 days ago, the MV has reached 2.6 million views, a fairly stable number in the current market context. The song belongs to the ballad genre, a popular music genre in Vietnam, plus the fact that there are not many competitors at this time, helps the product easily take a high position on the charts.
However, in terms of communication effectiveness, the product is still lackluster. The MV content is simple, not exploiting a romantic love story but focusing on feelings of regret after a breakup.
After the effect from the show Chi dep dap gio season 2, Thieu Bao Tram continues to introduce a new song. Wordless in a light R&B pop style. In addition to the solo version, she also released a duet version with Miu Le. However, the song was considered safe, lacking highlights, and difficult to compete on the charts. Although expected to create a breakthrough after the reality show, Thieu Bao Tram's new music product has not been able to create a widespread effect.
Phung Khanh Linh chose a new direction with KHÓC BLÓCK, with alternative rock and pop-punk colors. The singer tried to change after a long time of being attached to emotional pop songs, the MV only reached nearly 130,000 views after 4 days of release on YouTube. The audience recognized the experimental spirit but thought the song lacked climax and needed to improve the lyrics.
One of the notable comebacks is Dam Vinh Hung with album Youth is not for crying , includes 14 songs in collaboration with many famous musicians such as Dong Thien Duc, Bui Cong Nam, Huu Minh and producer Drum7.
However, the male singer's new product has a lower effect than expected. MV Don't ask me like that , The title song only reached 570,000 views after 5 days of release. This is a modest number compared to Dam Vinh Hung's reputation.
Dam Vinh Hung said he has changed his style, abandoning his familiar "screaming" singing style to aim for a gentler, more narrative style, in line with current tastes. However, recent controversies, including a singing ban and a lawsuit with American billionaire Gerard Williams (singer Bich Tuyen's ex-husband), are said to have significantly affected his appeal. Other MVs in the album only reached 40,000 to 150,000 views, a low level compared to the general level of previous years.
Wait You are so beautiful create "waves"
In contrast to the sluggishness of the individual market, the music program Em xinh say hi, gathering 30 young artists, is showing positive signs and promises to become a new "boost" for Vpop in the summer of 2025.
Theme MV The real aura released 4 days ago is currently holding the second position on the YouTube Vietnam trending chart (music category), with nearly 900,000 views. This is a positive number in the context that most other music products are having difficulty in terms of views.
Not only the theme MV, the stages in episode 1 of the show also quickly created an effect. Performance Beautiful and smart AAA … both entered the top trending after only 15 hours of broadcasting, holding positions 10th and 7th respectively. This success comes from the thorough investment in image, choreography, and music style with Y2K and Y3K influences - trends that are popular with young audiences.
You are so beautiful build following the motif of the show Anh trai say hi - a social media phenomenon in the summer of 2024. Accordingly, the artists are divided into teams and produce completely new music.
With effective stages, MVs easily reach the top trending, thereby creating a new wave in the market. In 2024, the shows Anh trai say hi and Anh trai vu ngan cong gai created their own battle, forcing many independent artists to consider the release time to avoid conflicts.
If it can maintain the quality of its products and its high frequency of appearances, Em xinh say hi can completely become the "summer warhorse" of Vietnamese music in 2025. The presence of young artists, a fresh, modern style, and a communication strategy are helping the program take its first effective steps.
Source: https://baoquangninh.vn/nhac-viet-am-dam-mv-cua-dam-vinh-hung-view-let-det-3360802.html
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