Contractors are building high-rise subdivisions at The Global City - Photo: NGOC HIEN
In addition to investors aggressively "launching" projects with guaranteed legal status, businesses also attract buyers with new incentive policies, hoping to increase market liquidity.
Investors speed up real estate project sales
According to the Ho Chi Minh City Department of Construction, in the first 6 months of this year, the city had a total of 5,556 future housing units eligible for sale. Of these 7 projects, 5 are located in Thu Duc City (old), accounting for more than 80% of the total number of products eligible for sale, equivalent to more than 4,500 units.
The total number of high-rise houses eligible for sale is about 4,318 units, accounting for nearly 78% of the licensed supply, while the number of low-rise houses is 1,238 units, equivalent to more than 22%.
After the merger, Ho Chi Minh City expanded its administrative boundaries and had an additional supply of thousands of high-rise apartments in the Binh Duong area (old) and a large number of low-rise apartments, townhouses, and tourist villas in Ba Ria - Vung Tau (old).
Many investors are also speeding up the completion of procedures to bring products to the market during the period of "thirst" for supply, increasing the choices for buyers in the second half of the year.
In the eastern part of Ho Chi Minh City, Van Phuc Real Estate Group will start construction and launch the first high-rise subdivision of the Van Phuc City project with nearly 300 apartments.
According to this investor, in addition to the large number of low-rise products being sold, the company's "release" of the first block of a total of 10 high-rise apartment blocks in this project will contribute to increasing supply for the real estate market in Ho Chi Minh City, especially in the context of scarce supply. The expected selling price per square meter in the high-rise area for the first block will be around 130 million VND/m2.
Also in the eastern area, developer Masterise Homes has just introduced the Lumière Midtown high-rise subdivision in The Global City urban area. This subdivision has more than 800 1-4 bedroom apartments and duplexes with an area of 136-200m², penthouses 161-225m², penthouse duplexes 239-325m². Previously, the first high-rise subdivision Masteri Grand View was also launched at the end of 2024 and the high-rise subdivisions have now been built by contractors.
Besides the Lumière Midtown project, Masterise Homes will also continue to launch the low-rise villa area Sola in the near future at The Global City.
In addition to the above projects, according to Tuoi Tre Online's research, a number of other projects that have completed legal procedures are also expected to launch in the third quarter of 2025, including both high-rise projects and low-rise townhouse projects.
Investor launches additional support program for home buyers
In the old Binh Duong province, Phu Dong Group has just launched a new apartment line at the Phu Dong SkyOne project with an area of 55.6m² for 2 bedrooms, in addition to other apartment segments in this project.
Notably, the investor targeting this affordable price segment is applying a big promotion program where customers only need to pay 4.5 million VND/month, with a safe fixed preferential interest rate of 5%/year for the first 5 years.
In addition, Phu Dong also announced the establishment of the "Phu Dong Residential Fund", supporting young people to borrow up to 10% of the apartment value, with a fixed interest rate of 5% calculated at the end of the period when the customer receives the house. The investor said the fund will be applied to the first 100 apartments at the Phu Dong SkyOne project.
Also in the old Binh Duong area, many other investors are also applying flexible payment methods, interest rate support, and increasing discounts for home buyers during this period.
CBRE Vietnam representative said that to stimulate the market during this time, many investors apply more sales support policies such as 9-16% discount depending on payment method, loan support with principal grace period up to 10 years, additional furniture packages...
Mr. Vu Anh Dung - Deputy Head of Urban Development Department (HCMC Department of Construction) - said that HCMC is focusing on removing legal obstacles for the project, helping businesses speed up project implementation, contributing to increasing housing supply to the market, reducing pressure on real estate prices.
In addition, the city is reviewing and taking measures to handle "suspended" projects, supporting businesses to overcome difficulties, promoting project construction to put into use, avoiding wasting resources and creating more housing supply.
Low-rise segment at Van Phuc City - Photo: NGOC HIEN
In the Ho Chi Minh City housing market report for the second quarter of 2025 released on July 24, JLL Vietnam forecasts that the Ho Chi Minh City market is expected to welcome 5,000 - 5,500 high-end apartments and 1,300 new townhouses this year. According to JLL Vietnam, infrastructure projects that are being accelerated such as An Phu intersection and Ring Road 3 are the driving forces for the market this year.
In addition, the Ho Chi Minh City People's Committee's consideration of resolving legal problems for key projects is also expected to help the market improve in the following quarters of 2025.
Source: https://tuoitre.vn/nhieu-chu-dau-tu-bung-hang-thi-truong-dia-oc-tp-hcm-them-nguon-cung-can-ho-nha-o-thap-tang-2025072415280585.htm
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