
Cakes shaped like pine trees, Santa Claus, reindeer, etc. make special gifts.
Since the end of October, the market for Christmas gifts and decorations has begun to bustle. Entertainment, shopping, and entertainment areas are filled with the Christmas atmosphere. Central Bookstore (Ward 2, Tan An City, Long An Province), Fahasa Bookstore (Co.opmart Tan An), and businesses display decorations and gifts such as Santa Claus clothes, wreaths, pine trees, pine trees, tinsel, flashing lights, etc. with many different designs and prices.
Christmas trees cost from 150,000 to 6 million VND/tree, tinsel strings cost from 4,000 to 20,000 VND/string (1.8m long string), decoration combos (balls, pine cones, flashing lights,...) are sold from 60,000 VND/pack or more,...
Director of the Central Bookstore - Lam Quoc Hieu said: "Since November 2023, the Central Bookstore as well as a number of other stores have prepared goods to serve the Christmas market. The quantity of imported goods is still the same as last year, but up to this point, purchasing power is not high."

In recent years, fresh trees have been chosen by many people to decorate for Christmas.
Ms. Nguyen Thi Nhu Hoan (owner of a bonsai shop in Ward 2, Tan An City) shared: "This year, the market for fresh Christmas decorative plants attracts many customers, especially red poinsettias, pine trees,... The selling price of these plants ranges from 100,000 to 450,000 VND/plant".
Along with that, e-commerce platforms are equally bustling. According to a survey, pre-decorated Christmas trees cost from several hundred thousand to several million VND. Small-sized desk trees have a fairly high number of purchases. Mr. Do Kim Hoang - owner of Nhat Tao bookstore (Ward 6, Tan An City), with more than 20 years of experience in stationery, Christmas decorations, etc., commented: Online is a "fertile" market that helps consumers have more choices. This not only saves time but also makes shopping more convenient for buyers. Therefore, direct sales stores also increase online sales through channels such as Facebook, Zalo, TikTok, etc.

Customers looking to buy Christmas products for decoration
In recent years, handmade gifts, cakes,... have been favored by many young people, so this market has also become vibrant. Grasping the tastes, 1991 Cake's Room (Ward 5, Tan An City) has launched cupcakes, cakes in the shape of pine trees, Santa Claus, reindeer,... to meet the needs of consumers.
Handcrafted wool products also attract young people. Many young people can earn extra income by crocheting scarves, gloves, hats, etc. to sell at prices ranging from 40,000 to 500,000 VND/item, of which the most popular are animal-shaped key chains made from wool.

Handmade wool products are also popular this Christmas season.
In addition to gifts and decorations, Christmas decoration services and hiring Santa Claus to deliver gifts are also of interest to many people. Most Christmas shops, bookstores, etc. have these services.
According to the representative of the Central Bookstore, the cost of wrapping and delivering gifts ranges from 20,000 to 80,000 VND, depending on the distance traveled. On Christmas, the bookstore usually arranges 7-8 employees to play Santa Claus and deliver gifts to children at the request of parents.
With its diversity and abundance, the Christmas market not only meets shopping needs but also contributes to bringing warm moments with family and friends, a joyful atmosphere for everyone./.
Thao An
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