European business confidence in Vietnam reaches three-year high

Vietnam is one of the most promising European investment destinations in Asia. (Illustration photo: THANH DAT)

Accordingly, BCI index - trust tracking tool European businesses in Vietnam since 2011 - has increased to 66.5 points, exceeding the level recorded before the imposition of reciprocal tariffs from the United States and reaching a three-year high - a testament to the resilience and adaptability of European businesses in a volatile global economic context.

According to the Chairman EuroCham “Maintaining stability in a volatile world is remarkable, especially when geopolitical tensions, technological transformation and climate challenges are reshaping global trade strategies,” says Bruno Jaspaert.

He said that 80% of European businesses expressed optimism about the prospects for the next five years, and 76% said that Vietnam is a destination worth recommending to international investors.

“This shows that Vietnam’s attractiveness remains strong despite external factors. In particular, FTSE Russell’s upgrade of Vietnam’s stock market from ‘frontier’ to ‘secondary emerging’ further consolidates this BCI result, demonstrating the growing confidence of international investors and Vietnam’s increasingly high position on the global investment map,” said Bruno Jaspaert.

The BCI Q3/2025 also recorded a strong improvement in short-term expectations, with 68% of businesses forecasting that Vietnam’s economy will stabilize and improve in the coming quarter, up 18 percentage points from Q2. Nearly half (42%) believe that Vietnam can achieve its GDP growth target of 8.3-8.5% in 2025.

In addition, European businesses highly appreciated the Vietnamese Government ’s efforts in administrative reform and visa policy, contributing to facilitating investment activities. Nearly half (48%) of businesses said that new decrees issued in August 2025, such as Decree 219, 221 and Resolution 229, had brought positive impacts, especially in granting work permits, visa exemptions and simplifying administrative procedures.

The BCI also shows that the green transformation trend is spreading strongly among the European business community in Vietnam. About 25% of businesses have implemented green initiatives in the past 2 years, 37% have piloted projects to reduce or offset carbon emissions, and 42% have recorded improved customer trust, market access and brand value.

According to EuroCham, the BCI report not only reflects the macroeconomic picture but also records the structural shifts that are reshaping the business environment in Vietnam: from visa and work permit policy reform, green investment flows, to efforts to digitize administrative procedures.

EuroCham believes that all these movements are clearly outlining the view of European investors on the future of Vietnam: An economy full of potential, but still needing to continue to remove institutional bottlenecks to maintain sustainable growth momentum and improve long-term competitiveness.

According to EuroCham, the BCI results for the third quarter of 2025 once again affirmed Vietnam’s position as one of the most promising European investment destinations in Asia. Businesses emphasized that Vietnam’s long-term competitiveness depends on the consistency and transparency of the legal framework between localities, as well as the efficiency of the administrative apparatus.

Source: https://baoquangninh.vn/niem-tin-kinh-doanh-cua-doanh-nghiep-chau-au-tai-viet-nam-dat-muc-cao-nhat-trong-3-nam-qua-3380152.html