On the evening of November 14, the National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2025, organized by the Ministry of Industry and Trade, officially opened. This year's program takes place from November 13-17 nationwide with a series of rich and diverse activities.
Building trust and protecting consumers
In her opening speech, Deputy Minister of Industry and Trade Nguyen Thi Thang said that according to statistics, by 2024, the total value of e-commerce transactions in Southeast Asia had exceeded the 100 billion USD mark, of which Vietnam's e-commerce retail revenue reached 25 billion USD. Vietnam is ranked among the countries with the highest e-commerce growth rate in the region and is in the top 10 countries with the fastest growth rate in the world , ranking third in Southeast Asia in terms of market size, after Indonesia and Thailand, with over sixty million people participating in online shopping.
In recent years, one of the biggest obstacles for consumers when shopping online is the fear of product quality. In addition, the problem of poor quality goods, counterfeit goods, and goods that infringe intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.
The Deputy Minister of Industry and Trade emphasized that the organization of the Online Friday 2025 E-commerce Week event with the theme "Safety - Peace of mind - Happiness" this year demonstrates the determination of the Ministry of Industry and Trade in accompanying transparent, experienced and positive e-commerce platforms, promoting the role of management agencies and enhancing the responsibility of digital platforms, e-commerce platforms, and sellers in building trust and protecting the rights of consumers.
The Vietnam Online Friday 2025 Online Shopping Day program includes a series of activities: Opening Ceremony - Kick off Vietnam Online Shopping Day 2025 with the response from localities across the country; e-commerce experience space with Mega Livestream program to share, provide information, distinguish between genuine and fake goods, with many valuable shopping vouchers from partners at the booths; 60 hours of direct shopping day Vietnam Online Friday 2025 with the accompaniment of hundreds of e-commerce sales websites and thousands of incentives for consumers from reputable partners and brands in Vietnam.
In addition, the program also organizes exchange and sharing activities between consumers and sellers with celebrities, leading experts in e-commerce, and large e-commerce platforms, thereby improving the shopping experience of consumers, making online shopping more enjoyable with the spirit of "having fun is living, living is having fun."
Peace of mind and safety when shopping
Affirming that this year's Online Friday theme "Safety - Peace of mind - Happiness" is very meaningful, Mr. Phan Manh Ha, Director of External Relations, Shopee E-commerce Platform, said that Shopee has worked with thousands of brands and used the sales system of Shopee Mall and Shopee Premium to participate in the program.
"Shopee Mall and Shopee Premium are our booths, the goods we sell on them are 100% genuine and are guaranteed for consumer rights. For example, consumers can return goods within 15 days and other consumer rights. That's why we decided to invest thoroughly in this year's festival with promotional vouchers up to 50% along with livestream sessions to create a joyful atmosphere for the event," said Mr. Ha.
Sharing about the theme of Online Friday 2025, Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, shared that this year's theme is "Safe, Peace of mind, Happiness" which is also a theme that TikTok Shop has implemented throughout 2025 with the hashtag "Shopping with peace of mind." Along with Vietnam E-commerce Week, more than 6 million content creators and sellers on the TikTok Shop platform will create short videos with the hashtag "Online Friday" and messages and event themes.
With Vietnam E-Commerce Week 2025, TikTok Shop aims to have one billion people in Vietnam access the event message and build digital trust for Vietnamese e-commerce with the event message being “Safety-Peace of mind-Happiness.”
According to the representative of TikTok Vietnam, the content that the public is conveyed through these short videos will call on not only the community of sellers and content creators but also users to join hands in building a digital trust in the future of e-commerce. This helps buyers feel more secure, sellers also have a transparent and clear environment, and honest traders can overcome to avoid competition from traders who violate the law.
With the theme of aiming at safe, sustainable and consumer-centric e-commerce, “National E-commerce Week and Online Shopping Day 2025” promises to continue to be a key event, contributing to promoting domestic consumption, expanding the digital market and developing the digital economy in Vietnam.
The National E-commerce Week and Vietnam Online Shopping Day - Online Friday are held annually on a national scale, symbolizing the promotion of e-commerce and digital economy development in Vietnam. The program aims to implement Decision No. 645/QD-TTg dated May 15, 2020 of the Prime Minister approving the "National e-commerce development program for the period 2021-2025"./.
Source: https://www.vietnamplus.vn/online-friday-2025-safe-and-happy-when-buying-sam-tren-nen-tang-so-post1077012.vnp
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