Developing OCOP Ninh Thuan brand

The One Commune One Product (OCOP) program has been creating many positive impacts on the economic development of the province, especially in rural areas, thereby contributing to improving the effectiveness and spread of the program.

Promote OCOP product development

To encourage subjects to actively participate in the OCOP program, the Department of Agriculture and Rural Development advised the Provincial Party Committee and the Provincial People's Committee to issue many policies and guidelines. In particular, the Provincial People's Committee approved the project and issued the OCOP product development plan in the province for the period 2018-2020 and 2022-2025; proposed 15 groups of tasks and solutions to encourage and support cooperatives, enterprises, and business households to apply high technology in production to improve the quality and value of OCOP products; planned concentrated commodity production areas, built agricultural raw material areas in the direction of VietGAP production, organic agriculture and product traceability; built production and consumption chains, etc.

OCOP products of Xu Phan business household

at Ninh Thuan E-commerce Promotion Week. Photo: Anh Thi

In terms of resources, sectors and localities integrate and implement incentive mechanisms and policies, mobilize resources to link the OCOP program with programs and projects through central capital and other legally mobilized sources. Accordingly, over 50 billion VND has been allocated to support economic organizations, cooperatives, small and medium enterprises to build value chains in the direction of circular economy, green OCOP associated with stable raw material areas; support the application of new technologies in production, investment in modern production equipment; promote product promotion activities through trade fairs, exhibitions and build display points, introduce OCOP products associated with tourism, cultural activities, shopping and experience tourism routes right at production facilities.

In the 2021-2025 period, the province set a target of striving to have 120-140 OCOP products recognized with 3 stars or more, with 2-3 potential 5-star products proposed for central assessment and recognition at the national level. After 4 years of implementation, with the efforts of all levels, departments, branches and subjects, up to now, our province has had 182 recognized products (exceeding 130% of the plan). Of which, 152 OCOP products achieved 3 stars and 30 products achieved 4 stars; 2 potential 5-star products are CaNa fish sauce with 32 and 42 degrees of nitrogen. Statistics show that, compared to 2020, the number of OCOP products has increased 2.6 times, the number of initial subjects from 18 subjects has expanded to 77 subjects (4.3 times) with 18 cooperatives (accounting for 23.7%), 29 enterprises (37.6%) and 30 production establishments and business households (38.9%).

Apple sorting at Ba Moi Grape Farm. Photo: Phan Binh

The list of OCOP products is increasingly diverse, rich, of good quality and traceable origin, characterized by cultural values and local resource advantages. Especially regional specialties and craft village products based on strengths in natural conditions and raw materials such as: grapes, apples, onions, garlic, melons, green asparagus, aloe vera, fish sauce, goat meat, lamb, seaweed, salt, banana wine, apple cider vinegar... to OCOP products associated with the development of rural tourism services and indigenous culture. Among the products that have achieved OCOP certification, many have been exported abroad, notably Canh Dong Viet Food Joint Stock Company exporting aloe vera to 20 different countries, including demanding markets such as: Korea, Europe, Japan, the US; CaNa Fish Sauce Company Limited has been granted FDA certification by the US and is completing procedures to export to this market.

Strengthening digitalization, promoting commercialization

Taking advantage of the strengths of e-commerce, an effective channel for promoting and consuming products domestically and internationally, OCOP entities are currently approaching and affirming that "going public" is the top priority to expand the market as well as improve competitiveness. According to Mr. Tran Quoc Sanh, Deputy Director of the Department of Industry and Trade, in trade promotion activities and connecting the consumption of OCOP products, the industry focuses on implementing a number of solutions such as: Prioritizing resources for trade promotion activities, promoting and connecting the consumption of OCOP products in key domestic and export markets; diversifying trade promotion channels, especially e-commerce; proposing the Ministry of Industry and Trade to implement regional product consumption promotion activities; focusing on organizing events to promote and stimulate consumers inside and outside the province through festivals, trade fairs, campaigns, Vietnamese goods markets, etc.

With the connection of the Industry and Trade sector, most of the province's typical OCOP products and rural industrial products have been put into the distribution channels of supermarkets and convenience store chains nationwide: AEON, MM Mega Market, Saigon Co.op, WinMart, WinMart+... For the province's e-commerce trading floor (http://sanphamninhthuan.com), there are currently more than 300 products of 92 units, of which 123 OCOP products of 50 entities have been supported to be put on the floor. In addition, OCOP products, typical of Ninh Thuan, have also participated in domestic and foreign trading floors such as: Voso, Postmart, Sendo, Shopee, Lazada, Alibaba, Amazon and are present at OCOP product introduction and sales points in the province.

Tourists come to visit and buy Ninh Thuan specialties at Thai An vineyard (Ninh Hai). Photo: VM

In addition, to ensure stable consumption of OCOP products and expand the market, the Provincial People's Committee focuses on promoting the consumption of goods through cultural and tourism activities: Ninh Thuan Grape - Wine Festival, Food Festival, International Kiteboarding Festival...

Many businesses and OCOP entities have proactively invested in building websites, fanpages, hiring media agencies to promote their images... Ms. Tran Gia Minh Chau, owner of Xu Phan business household (Phan Rang - Thap Cham City) said: Currently, in addition to traditional sales methods, sales through e-commerce channels account for more than 60% of our market share. Receiving orders via Zalo, Facebook, booths on the floor and website has increasingly become a regular job for Xu Phan. Therefore, in addition to investing in direct production human resources, the facility is also focusing on investing in human resources in charge of this area and online sales collaborators.

For the OCOP program to develop sustainably and create momentum for rural economic development, many factors are required, from the support of all levels, departments, branches and localities to the efforts and determination of each subject. In the long term, the functional sector needs to focus on strictly implementing the OCOP product management regulations; strengthening the management of product quality after being evaluated and ranked; promoting propaganda and guidance on the implementation of OCOP, especially for commune and town-level organizations. Continue to effectively implement projects to manage and develop specific protected products to support the development of OCOP products in the province. And more importantly, cooperatives, enterprises, business households and production establishments need to focus on developing commodity production, meeting output, continuing to maintain and improve the quality, uniformity and stability of products when supplying to the market.

Mr. Thi

Source