World "brand wizard" Professor John Quelch will be present at the Forum organized by Banking Times

Within the framework of the Forum “Solutions to bring Vietnamese banking brands to the world” organized by Banking Times on the morning of May 5, Professor John Quelch – the world’s leading scholar in the field of strategic marketing and global brand management, who is known as the “brand wizard” will have an exclusive speech in Vietnam.

With over 40 years of teaching, consulting and leadership experience at prestigious universities such as Vice President of Harvard Business School, London Business School, CEIBS, and currently Vice President of Duke Kunshan University, Professor Quelch is not only a sharp theorist but also a practical strategist - who has contributed to shaping and enhancing the brands of many international organizations and corporations.

World "brand wizard" Professor John Quelch will be present at the Forum organized by Banking Times

Professor John Quelch is the author and co-author of many prestigious books in the field of strategic marketing and global brand management. Some of his typical works include Consumers, Corporations and Public Health, Greater Good: How Good Marketing Makes for Better Democracy, All Business is Local, and Building a Culture of Health. These works not only demonstrate a profound vision of the role of marketing in sustainable development but also provide practical suggestions for businesses and organizations in building brands, especially in a volatile global environment. In addition, he has been an advisor and board member of many prestigious brands such as Pepsi, Reebok, WPP, BBC Worldwide, and is also the leader of communication strategy and brand positioning for organizations in and outside the public sector.

At the Forum, Professor John Quelch will share systematic strategies to approach international markets, from building positioning, brand structure to managing trust and emotional value. At the same time, suggest an internationalization model for Vietnamese banking brands through analyzing Vietnam's unique competitive advantages. In addition, provide feasible suggestions to enhance Vietnamese banking brands, associated with the trend of digital transformation, sustainable finance and market trust.

Not only that, as a pioneer in connectingeducation - business - public policy, Professor Quelch's speech will open up long-term strategic visions for Vietnam, not only in the banking sector but also in the journey of building a modern national brand.

The presence and sharing of Professor John Quelch at this Forum is a rare opportunity for Vietnamese bank leaders, businesses, policy makers and communication experts to directly interact with a world-leading expert in the field of branding, thereby sparking strong steps forward on the journey to bring Vietnamese brands to the world.

Source: https://thoibaonganhang.vn/phu-thuy-thuong-hieu-the-gioi-giao-su-john-quelch-se-co-mat-tai-dien-dan-do-thoi-bao-ngan-hang-to-chuc-163654.html