PNJ paid more than 2,100 billion VND to the budget, leading the retail industry

(Dan Tri) - PNJ set a new record for budget contribution with more than 2,100 billion VND in 2024. The above result becomes even more meaningful in the context of a difficult year for gold and silver jewelry businesses.

In 2024, 10 private enterprises in the retail distribution industry will pay more than 12,000 billion VND to the State budget, of which PNJ will contribute more than 2,100 billion VND, leading the group of retail enterprises.

Previously, PNJ was also in the top 30 of PRIVATE 100 - a list of private enterprises contributing the largest budget in Vietnam in 2024. PNJ is the only jewelry retailer on this list.

This is also the year the company achieved impressive business results, earning VND37,823 billion in net revenue and VND2,113 billion in profit after tax, up 14.1% and 7.2% respectively over the same period last year.

PNJ paid more than 2,100 billion VND to the budget, leading the retail industry (Photo: Viet Hung)

PNJ passes the market selection

The above results are even more meaningful in the context of a difficult year for businesses in the gold and silver jewelry industry. The sharp increase in gold prices has boosted demand for investment and gold storage among people, leading to a decrease in resale volume during the period, putting pressure on the supply of raw materials.

Meanwhile, the overall purchasing power of the jewelry industry has decreased as consumers’ purchasing power has focused on essential goods. Many traditional gold trading enterprises have also reduced their business or left the industry.

However, this is the market selection stage for businesses with a professional, transparent foundation, good service quality... to develop more strongly after overcoming the "turning point".

PNJ has proven that, when the jewelry market was difficult in 2024, the company alone still had positive growth thanks to expanding its network to gain market share, continuing to launch new collections for separate customer groups.

PNJ has introduced a product line exclusively for men, Mancode by PNJ, by capturing the new consumption trends of this customer segment. Effective marketing and communication programs have helped the company increase sales during peak times last year.

Mancode by PNJ jewelry.

Mr. Le Tri Thong, Vice Chairman of the Board of Directors, General Director of PNJ, shared: “In 2025, when the economic context of Vietnam and the world continues to have many difficulties and harsh challenges, the PNJ team feels that we must continue to take stronger steps to "upgrade and reinvent" ourselves, continue to break through in the 2025 headwind, further enhance PNJ's long-term strategic competitive positions in the jewelry industry and continue to expand into new product lines in accordance with the PNJ 2030 strategic vision".

Affirming position on business and social responsibility

According to the organizers, in the PRIVATE 100 list, non-financial enterprises such as PNJ that achieved a budget contribution of over 1,000 billion are all leading units in large-scale economic sectors, with effective business operations in the past year.

The amount of money contributed to the State budget is not only a legal responsibility but also demonstrates the social responsibility of the enterprise. At the same time, the large contribution also demonstrates the scale of operation and outstanding business efficiency of PNJ, creating trust for investors, partners and customers, contributing to promoting the sustainable development of the retail industry and the national economy.

In addition to financial contributions, PNJ is also one of the pioneering enterprises to comprehensively and harmoniously apply the three ESG pillars in its sustainable development strategy, including: environmental protection (Environment), social responsibility (Social) and application of advanced governance standards (Governance).

PNJ's "Warm Arms" project helps children return to school after the storm (Photo: Viet Hung)

During 37 years of establishment and development, PNJ has implemented many meaningful programs and projects, bringing practical values to the community such as Cinderella's Dream, Warm Hands, 0 Dong Mini Supermarket, Project to Raise Awareness of Autism in Vietnamese Children, Happy Young Family Project... and many other meaningful programs.

Not only that, the company also actively cooperates with authorities at all levels in many social security activities, contributing to improving welfare and promoting sustainable development in localities.

“PNJ not only does business with heart, but also puts community interests alongside profits. This is a clear demonstration of the sustainable development value that the company pursues, while consolidating its leading position in the retail industry and expanding its influence beyond the domestic scope,” said a company representative.

Source: https://dantri.com.vn/kinh-doanh/pnj-nop-ngan-sach-hon-2100-ty-dong-dan-dau-nganh-ban-le-20250819080005190.htm