Presstrip - a "golden" opportunity to promote Lao Cai tourism

Participating in the presstrip within the framework of the Lao Cai International Tourism Fair 2025, Ms. Vu Mai - reporter of Vietnam Travel Magazine said that this was the second time she set foot in Sa Pa. During this trip, she had many good impressions of the people, landscapes and local tourism services. Since the beginning of the journey, Ms. Mai has continuously recorded videos and taken photos at the destinations and could not hide her surprise and delight at the dramatic changes of the Sa Pa National Tourist Area.

Ms. Mai excitedly said: “Vietnam Travel Magazine currently publishes both print and digital publications. Right after the trip, I will share the images and clips recorded during this journey. The pristine and majestic scenery of Sa Pa combined with its unique cultural identity will certainly attract the attention of readers.”

As for journalist Ho Sy Luc, Head of Tien Phong Newspaper's representative office in the Northwest region, although he has been to Lao Cai many times, this trip still brought him many surprises. "I see that the number of tourists coming to Sa Pa is higher now, but the work of preserving and conserving the natural landscape is still being done well. I went to the Cat Cat community tourism site and was impressed by the wooden steps that were simply designed for tourists to walk, both convenient and minimizing the impact on nature. The waterfalls, flowers, and ornamental plants are cleverly preserved. I see that Sa Pa is moving towards the image of green tourism and sustainable development," said journalist Ho Sy Luc.

Mr. Luc also shared: During this trip, I recorded many images and had the opportunity to meet tourism managers, representatives of accommodation facilities and destinations. As someone interested in topics such as ecotourism, environmental protection, and preservation of ethnic cultures, this will be valuable material for me to write many in-depth articles in the future.

Within the framework of the Lao Cai International Tourism Fair 2025, the Provincial Tourism Information and Promotion Center (Department of Culture, Sports and Tourism) organized a field survey program for the press delegation in Sa Pa town with the participation of 20 press agencies inside and outside the province. The delegation surveyed many typical tourist destinations such as Lan Rung brocade craft village cluster, Cat Cat community tourism site, Hotel de la Coupole, Sapa Jade Hill, Topas Ecolodge. At each destination, in addition to the experience, reporters and journalists also directly discussed with representatives of tourist establishments about the orientation of developing green and sustainable tourism; learning about issues related to protecting the ecological environment, applying renewable energy in operations; the role of the community in tourism activities, especially the use of local labor to improve service quality and create sustainable livelihoods for people.

Learn about brocade products at Lan Rung brocade village cluster.

At the Lan Rung brocade craft village cluster and the Cat Cat community tourism site, reporters and journalists had the opportunity to talk with artisans to understand their efforts to preserve indigenous cultural values in the context of rapidly developing tourism. Many reporters were interested and excited to listen to people sharing their traditional embroidery and weaving techniques. Mr. Vo Van Tai, Director of Lan Rung General Trading Company Limited, expressed his hope: “Through this survey trip, I hope that journalists and reporters will further spread the image of traditional brocade made by the hands of ethnic minorities, bringing the products closer to domestic and international tourists. That is also a way to preserve culture, increase the value of local products and create long-term livelihoods for people in the highlands”.

In the context of global tourism shifting strongly towards sustainability, the role of the media is not only to promote destinations, but also to contribute to shaping awareness and changing tourists' behavior. The media becomes an important bridge to help convey the message of a Sa Pa that is not only beautiful, but also green, humane and responsible. Images of wooden stairs, streams that still retain their wild beauty, or stories about ethnic artisans embroidering brocade at the Lan Rung brocade village cluster... when honestly and vividly reported by the press will not only touch the emotions of readers, but also create social consensus, helping tourists choose destinations more responsibly.

Reporters and journalists seek information at the Hotel de la Coupole.

In the tourism development strategy of Lao Cai province, the tourism industry clearly identifies the role of media in promotion, destination image building and brand development.

Mr. Tran Son Binh, Deputy Director of the Department of Culture, Sports and Tourism said: “We attach great importance to communication work, because only with the support of the press, will Lao Cai destinations have the opportunity to reach closer to the people and tourists. Through press activities within the framework of the Lao Cai International Tourism Fair 2025, we hope that the image of Lao Cai destination and its unique tourism products will spread more widely.”

This presstrip is not only an opportunity to experience, film or write articles, but also a journey of connection, companionship and development between journalists and tourism workers. Through the media, the cultural values, nature and people of Lao Cai continue to shine, contributing to enhancing the local tourism brand on the journey of integration and sustainable development.

Source: https://baolaocai.vn/presstrip-co-hoi-vang-quang-ba-du-lich-lao-cai-post403547.html