This year, instead of choosing strong wines such as Chivas, Hennesy, Remy... for use and as gifts for Tet, many consumers tend to buy imported wines from France, Italy, Chile, the US, Spain. At reputable distribution stores, purchasing power for imported wines increased dramatically in the days leading up to Tet.
Diverse products, meeting many customer segments
According to records, the demand for foreign-made spirits increased during the Lunar New Year. However, because it is a high-value item, many people are concerned about buying floating, fake, and smuggled wines of poor quality. Therefore, in recent years, to feel secure when using and giving as gifts, consumers have prioritized choosing imported wine products at reputable points of sale.
For example, at the Quang Anh Good Wine store in Cho Luong residential group, Yen Bac ward, Duy Tien town, these days, the store is bustling with customers coming to see and buy wine. Among them, Luciano, Impero, 1930, Gran Appasso... are the product lines that are most "popular" with consumers. Because, compared to French or Chilean wines, Italian wines are easier to drink. The wine has a sweet aftertaste and a fairly high alcohol content, so it suits the taste of many Vietnamese people.
Mr. Vu Van Thuy, owner of Quang Anh Good Wine store, said: I have been selling imported wine for many years. However, never before has the purchasing power for this product been as "hot" as this Tet "season". To meet market demand, the store has proactively imported goods in large quantities, with a variety of products from sweet wine, dry wine, white wine, red wine, and rose wine. Sparkling wine, champagne, fortified wine, and boxed wine are also very diverse. In particular, this year there is also a new line of 0-degree wine with fruit flavors such as orange, lemon, strawberry, etc., which is very suitable for women and drivers. This year's wine products meet the needs of many different customer segments, from popular to high-end with prices ranging from 200,000 VND to 10 million VND per bottle.
At Quang Anh Good Wine store, many customers said that the reason they changed their habit of buying strong alcohol to switch to using wine is because wine is very suitable for use during holidays and Tet. In particular, red wine is used when the family enjoys fried and grilled dishes; dry wine is used when eating sweets such as cakes, candies, fruits; white wine is suitable when enjoying seafood... In addition to the purpose of buying as gifts, presents, entertaining guests, wine is also used by housewives to prepare dishes such as beef in wine sauce, pork leg stewed in wine, duck cooked in wine...
Mr. Nguyen Nhu The, Do Luong residential group, Yen Bac ward (Duy Tien) - a "regular" customer of Quang Anh Good Wine store said: Every year on Tet holiday, I buy imported wine to give to relatives, employees and partners. High-class wine is a gift that shows the respect, sophistication and class of the business for partners, customers and employees. My family also uses wine in party meals and entertaining guests during Tet. I often choose to buy two types of French and Italian wine with prices ranging from 700,000 VND to 1 million VND per bottle.
Popular wine gift box set
In addition to buying wine by the bottle, this Lunar New Year, Quang Anh Good Wine store also sells very well wine gift box sets, in which the popular box set is wine combined with candy or wine with nutritious nuts. From there, creating a unique and special feature for each gift box. Coming to Quang Anh Good Wine store to choose a wine gift box set to give to relatives, Ms. Le Kieu Trang (Moc Hoan commune, Duy Tien town) said: Every year, every Tet holiday, I have to visit a round of supermarkets and large convenience stores to find a satisfactory gift basket as a gift. However, since I learned about this wine gift box set, I feel very satisfied. The gift box cover is also designed very luxuriously, the selling price is affordable, from only 1 million VND you can buy a gift box set that is both high quality and polite.
It is known that not only selling directly at the store, Quang Anh Good Wine also sells wine through online channels to customers in the provinces of Ninh Binh, Hung Yen , Nam Dinh... These days, customers ordering wine gift box sets at Quang Anh Good Wine are very crowded. The imported goods are sold out immediately. There were times when the store did not have enough box sets to sell.
Owner of Quang Anh Good Wine shop Vu Van Thuy said: This year, 2-3 months before Tet, many customers who are business owners in the province and neighboring provinces called to order wine gift box sets with their own size and brand logo as gifts. For individual customers who need to buy wine gift box sets, I always give careful advice so that customers can choose the gift box suitable for each user. For those who do not often use wine, they should choose Italian wine or Chilean wine box sets. On the contrary, when buying for wine connoisseurs, they should choose French wine. Along with wine, I prioritize packaging imported cakes and candies of good quality.
According to many people, wine symbolizes luck, fortune, success and prosperity. Therefore, this is a meaningful gift to send good wishes for the new year. In spring meetings, sharing a glass of wine together is also a way for people to connect and build strong relationships between family members; between businesses and partners, customers; between leaders and employees; between colleagues. In response to the increasing demand of the market for wine, Quang Anh Good Wine plans to build a large store with a suitable design to introduce and sell many different imported wine brands and commit to the quality as well as the most competitive prices on the market so that everyone, every family can enjoy wine during Tet.
Le Anh
Source: https://baohanam.com.vn/kinh-te/thuong-mai-dich-vu/qua-tang-ruou-vang-len-ngoi-trong-mua-tet-145401.html
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