Promoting Nha Trang - Khanh Hoa tourism with the "KOL Korean Review" campaign

In order to promote Vietnamese tourism in general and Khanh Hoa in particular to the Korean tourist market, the Korea - Vietnam Exchange Development Association and Khanh Hoa Hotel Association have just met and signed a cooperation agreement to promote and advertise tourism through the "KOL Korean Review" campaign.

Korea - Vietnam Exchange Development Association and Khanh Hoa Hotel Association signed a cooperation agreement.

Korea is currently the largest international tourist market of Vietnam tourism. In 2024, Vietnam welcomed nearly 4.6 million Korean visitors, an increase of 27.1% compared to 2023. The potential of the Korean tourist market is huge. To exploit this potential, in addition to organizing promotional activities of Khanh Hoa tourism industry, using the influence of Korean KOLs (Key Opinion Leaders) in the promotional strategy is considered an effective solution, helping the image of Vietnamese tourism to reach closer to international visitors. With the connection of Nam Quoc Group Joint Stock Company (Ho Chi Minh City), the Korea - Vietnam Exchange Development Association and Khanh Hoa Hotel Association signed a cooperation agreement to implement the "KOL Korean Review" campaign.

Mr. Tran Le Bao Chau - Chairman of the Board of Directors of Nam Quoc Group Joint Stock Company said that within the framework of this cooperation, the Korea - Vietnam Exchange Development Association will bring 4 KOLs from Korea to Vietnam to directly experience accommodation services, cuisine and outstanding tourist destinations, in which Nha Trang - Khanh Hoa is the first destination. Among them, there are quite famous KOLs such as: Jung Yeo Kyeong (top 6 Miss Asia), Lee Eun Ji (MC, actress, model), Yoon Sora (MC, actress, model) ... These actors and models will go to resorts and tourist destinations to experience and review and introduce on social networks such as Instagram, Tiktok, Youtube ...

Representatives of the Korea - Vietnam Exchange Development Association and Khanh Hoa Hotel Association took souvenir photos with Korean KOLs

Mr. Vo Quang Hoang - Vice President of Nha Trang - Khanh Hoa Tourism Association, Head of Khanh Hoa Hotel Association shared: This cooperation signing ceremony not only demonstrates the determination of both sides in promoting tourism but also opens up opportunities for sustainable cooperation between Vietnamese tourism businesses and international partners. Through this project, businesses in the field of accommodation and tourism services in Khanh Hoa have the opportunity to connect with Korean customers, improve service quality and create attraction for this potential market.

XUAN THANH

Source: https://baokhanhhoa.vn/du-lich/202503/quang-ba-du-lich-nha-trang-khanh-hoa-voi-chien-dich-kol-korean-review-c443de3/