Saigontourist Group raises its influence at ITB Asia 2025, boosting attraction of key international tourists

With the theme "Looking Forward: Transforming Travel and Tourism in a Changing World", ITB Asia 2025 is a prestigious B2B platform, bringing together more than 1,000 exhibitors and 1,400 buyers from all continents. Expected to welcome over 18,500 attendees, the event is a golden opportunity for businesses to grasp the latest trends in the global tourism industry and establish strategic partnerships.

Saigontourist Group's booth is located at the prominent position U45, an attractive destination for partners and tourists, with the highlight shown by a series of images marking important achievements affirming the proud development journey of "Saigontourist Group - 50 years of growing with the country" . This place not only introduces diverse tourism products, from luxury resorts, MICE, golf tourism, cuisine to unique tour programs, but also demonstrates the professionalism and class of a leading tourism brand in Vietnam.

Speaking about the importance of the event, Mr. Truong Duc Hung - General Director of Saigontourist Group - emphasized: "ITB Asia is not only a trade fair, but also a strategic forum for us to affirm our position, expand our network of partners and directly access key markets. We see great potential from international markets, especially Southeast Asia, and ITB Asia 2025 is the bridge for us to bring high-class, carefully invested tourism products of Vietnam to global tourists. Saigontourist Group's goal is to constantly innovate to bring unique experiences, actively contributing to the recovery and sustainable development of the national tourism industry, affirming Vietnam as a safe, attractive and promising destination".

At the Fair, Saigontourist Group is accompanied by key units in the high-end service chain, including Saigontourist Travel Service Company and four iconic 5-star hotels of Ho Chi Minh City: Rex Hotel Saigon, Majestic Hotel Saigon, Grand Hotel Saigon and Caravelle Hotel Saigon. The synchronous presence of these brands demonstrates the combined strength and ability to provide comprehensive tourism solutions, from accommodation to travel, meeting all the needs of tourists and partners.

With the goal of promoting the attraction of international visitors to Vietnam, Saigontourist Group focuses on key activities, including direct contact and expanding cooperation , conducting direct appointments with hundreds of international buyers, searching for potential partners from Asia - Pacific, Europe, America and the Middle East to expand market exploitation; updating trends and innovating products ; actively participating in specialized seminars within the framework of the fair to update the latest tourism trends in the world, thereby adjusting and developing products suitable to the tastes of tourists.

Saigontourist Group also actively promotes Vietnam tourism , contributing to spreading the image of Vietnam tourism, especially Ho Chi Minh City, to the international tourism community. Saigontourist Group's booth is uniquely designed, introducing heritage tours, cuisine and new destinations of the country.

In addition, in order to create interaction and connection with visitors, Saigontourist Group's booth organized many attractive activities throughout the three days of the fair. Visitors had the opportunity to experience interactive games, scan QR codes to access the group's social networking sites, and participate in lucky draws to receive attractive souvenirs from Saigontourist Group and its member units.

Singapore is one of Vietnam's key tourism markets in Southeast Asia. With cultural similarities, close geographical proximity and strong economic development, this market has great growth potential and is always in the top 10 tourist markets to Vietnam and Ho Chi Minh City. Increased promotion in Singapore is expected to create breakthroughs in attracting high-quality visitors from the lion island.

Participating in ITB Asia 2025 is one of the important strategies of Saigontourist Group to realize the goal of recovery and sustainable development after the pandemic. This is an opportunity for the group not only to promote new products and services but also to contribute to the common efforts of the Vietnamese tourism industry in reaffirming its position on the world tourism map.

In the fourth quarter of 2025, Saigontourist Group will continue to pioneer in participating in international promotion programs and events with the aim of promoting tourism promotion activities, while responding to solutions to increase the attraction of international tourists to Ho Chi Minh City, Vietnam. Typically, Saigontourist Group will continue to coordinate with Tuoi Tre newspaper to co-organize the Vietnam Pho Festival 2025 in Singapore from October 18-19, 2025; tourism promotion and advertising programs in major markets such as Europe, Finland, Denmark; participate in the World Tourism Fair WTM London 2025 in London, UK, International Tourism Fair 2025 in Qatar...

Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel agencies, entertainment areas, tourism training schools, conference and exhibition areas, golf courses, cable TV...

Source: https://saigontourist.com.vn/su-kien/saigontourist-group-nang-tam-anh-huong-tai-itb-asia-2025-341