Saigontourist Group promotes bilateral tourism between Vietnam and Kazakhstan, develops new markets

Saigontourist Group launches a series of important promotional activities to expand and develop the tourism market in Kazakhstan

On the occasion of the state visit to the Republic of Kazakhstan by General Secretary To Lam and his wife along with the high-ranking Vietnamese delegation, Saigon Tourist Group has implemented a series of important promotional activities to expand and develop the tourism market in Kazakhstan, a country with a traditional friendly relationship with Vietnam.

Within the framework of this effort, Saigontourist Group participated in the Vietnam - Kazakhstan Roundtable Conference taking place on May 6, 2025 in Astana, Kazakhstan. The event brought together representatives of the leaders of the two countries' ministries and sectors, along with many Vietnamese and Kazakh businesses operating in the fields of tourism, minerals, oil and gas, renewable energy, circular economy , green development and digital transformation.

"Participating in the Vietnam - Kazakhstan Roundtable Conference and implementing tourism promotion activities in Kazakhstan is an important strategic step in Saigontourist Group's international market expansion plan. We recognize the great potential of the Kazakhstan market with tourists who want to explore new and culturally rich destinations. We believe that, with the good traditional friendship between the two countries, the close cooperation between Saigontourist Group and Kazakhstani partners will contribute to further deepening the two-way tourism relationship, bringing practical benefits to both countries" , Chairman of Saigontourist Group Pham Huy Binh emphasized the importance of promotion activities in Kazakhstan.

Attending the Vietnam - Kazakhstan Roundtable Conference held in Astana, Kazakhstan on May 6, 2025, a representative of Saigontourist Group gave an important speech demonstrating the group's efforts in the two-way tourism development strategy between the two countries.

Vietnam and Kazakhstan have great potential to develop bilateral tourism, from natural landscapes, cultural heritage to hospitality and political stability. The recent establishment of direct flights between the two countries is a big step forward, helping to shorten the distance and expand opportunities for more effective cooperation between tourism and travel businesses of the two countries.

Mr. Nguyen Huu Y Yen - Chairman of the Board of Members of Saigontourist Travel Services Company, representative of Saigontourist Group - shared that there are four product groups for the Kazakhstani tourist market to Vietnam that will develop strongly in the coming time. The first is a series of high-end beach resort tours in Phu Quoc, Nha Trang, Da Nang, combined with exploring Vietnamese culture and cuisine, suitable for the long-term travel needs in winter of Kazakhstani tourists. The second is health care, therapy and medical tours combined with relaxation, with the advantage of competitive costs and increasingly improved service quality in Vietnam.

The third group of products that can attract Kazakhstani tourists are tours to experience history, culture - festivals - craft villages, exploiting the depth of Eastern culture and the typical hospitality of Vietnamese people in the thousand-year-old capital of Hanoi, Phu Tho - the ancestral land of the Vietnamese people, Nghe An - a land of talented people, heroic history of the Vietnamese people, the homeland of the great leader President Ho Chi Minh, national liberation hero, world cultural celebrity; Hung Yen route always creates interesting surprises, the birthplace of many famous people, Vietnamese national heroes in the fields of economics, politics, culture and society, still preserving thousands of valuable relics and antiques, is a valuable cultural and historical resource to connect the development of tourism in Vietnam and the world.

Finally, MICE programs and corporate incentive tour products are a fast-growing segment in Vietnam. Saigontourist Group has the strength to provide a full package of diverse, high-end services, reasonable prices, professional staff and is currently the leading organizer of MICE programs in Ho Chi Minh City and Vietnam.

In the opposite direction, Saigontourist Group can cooperate with Kazakhstani partners to serve Vietnamese tourists with winter tours - snow hunting, skiing in Almaty and the mountains, a new product that is being loved by middle-class and young Vietnamese tourists. In addition, tours to explore Central Asian nature and culture will bring Vietnamese tourists closer to the heritage of the Silk Road, nomadic culture and unique architecture of Kazakhstan.

Saigontourist Group representatives expressed their desire to cooperate with Kazakhstani partners to implement programs to promote two countries and one destination, organize famtrips, stimulus programs, tourism training, organize culinary culture connections associated with community tourism, especially jointly develop a digital ecosystem. Saigontourist Group is committed to accompanying partners in Kazakhstan to expand cooperation, develop sustainably and create long-term value for the tourism industry of the two countries.

The Vietnam tourism promotion program in Kazakhstan is one of the important activities of Saigontourist Group, contributing to promoting, expanding, and finding new markets and tourism products in Kazakhstan.

Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel companies, entertainment areas, tourism training schools , conference and exhibition areas, golf courses, cable television...

Source: https://nld.com.vn/saigontourist-group-xuc-tien-du-lich-song-phuong-viet-nam-kazakhstan-phat-trien-thi-truong-moi-196250506165418979.htm