Coffee flower honey products reach far in the market

Gia Lai has more than 100 thousand hectares of coffee. Taking advantage of this, hundreds of beekeeping households have invested in a closed process to process Gia Lai 's typical coffee flower honey products. This product has clarity and purity, a unique flavor, richer than other types of honey and accounts for only 10% of Vietnam's honey production. This type of honey has health benefits such as skin care, cough treatment, sore throat treatment...

In November 2023, the Department of Intellectual Property ( Ministry of Science and Technology ) coordinated with the Department of Science and Technology to organize a ceremony to announce and award the certificate of protection for the certified trademark "Gia Lai Coffee Flower Honey".

The Department of Science and Technology allows organizations and individuals to use this trademark to certify honey and coffee pollen products located in the geographical area identified on the map registered with the Department of Intellectual Property, including the districts of Kbang, Dak Doa, Chu Pah, Ia Grai, Mang Yang, Duc Co, Chu Prong, Chu Se, Chu Puh and Pleiku City, as well as services of buying, selling, advertising, and promoting honey and coffee pollen.

Currently, the province has 16 organizations and individuals that have been granted certificates of rights to use the certification mark “Gia Lai Coffee Flower Honey”. These organizations and individuals are supported in printing and identifying the certification mark to attach to products, product packaging, business vehicles, transaction documents in production and business activities; introducing and advertising honey and coffee pollen products.

Currently, many honey facilities have invested in modern machinery in production to improve product quality. Photo: VT

Ms. Nguyen Thi Toi - Owner of Vuong Toi Honey Facility (Hamlet 4, Dak Doa Town) shared: “My family raises bees and buys honey to sell to businesses. 3 years ago, I built a product brand called Vuong Toi Honey. With the advantage of a large coffee material area, the output of coffee flower honey is quite high and has many different characteristics compared to other provinces, so the product is favored by the market.

In particular, the product is granted a certificate of protection for the certified trademark "Gia Lai Coffee Flower Honey" which has created an advantage for units granted the right to use the certified trademark to continue to increase the value of honey products.

According to Ms. Toi, each crop, the facility also purchases several hundred tons of honey to sell in the domestic market and supply to two export units. Coffee flower honey alone reaches about 70-100 tons, so it is only sold domestically because the output does not meet export orders.

After purchasing honey, the facilities use machinery and equipment to lower the water content, break the crystallization, separate the water, prevent mold, and ferment. The application of advanced science and technology in production has improved product quality, ensured food hygiene and safety standards, helped facilities and businesses gradually build product quality certifications, and increased competitiveness in the market.

Currently, the retail price of coffee flower honey on the market fluctuates at 80-200 thousand VND/kg depending on quality, packaging, design, and brand reputation.

Product introduction booth of Phuoc Hy Gia Lai Company Limited at the launching ceremony of Gia Lai coffee flower honey products in Hanoi (photo provided by the supplier).

Ms. Doan Thi Thuy - Deputy Director of Phuoc Hy Gia Lai Company Limited (village 8, Nghia Hung commune, Chu Pah district) said: After being granted the right to use the certified trademark "Gia Lai coffee flower honey", she always strictly complies with the regulations on management and use of trademarks for coffee flower honey and coffee pollen products. The products always ensure quality to preserve and develop the reputation, value and image of the certified trademark.

In August 2024, she was supported by the authorities to participate in the launching ceremony of Gia Lai coffee flower honey products in Hanoi. “Visitors to the booth saw that the products were protected by intellectual property rights, so they had great confidence in the Phuoc Hy Honey brand. Thanks to that, I have connected with distributors and pharmacies in Hanoi to sell the products. I believe that Phuoc Hy Honey products will reach far in the market in the near future,” Ms. Thuy said excitedly.

Gia Lai currently has about 95,760 bee colonies with a honey output of about 3,360 tons/year, accounting for 10% of the country's honey output. 80% of the province's honey output is exported to the US, the rest is consumed domestically.

According to Mr. Nguyen Ngoc Cuong - Deputy Director of the Department of Science and Technology, the management and development of the certification mark "Gia Lai Coffee Flower Honey" has contributed to enhancing the value of the product. When the identification system of the certification mark is handed over, establishments and enterprises use product packaging to display, promote and sell products.

Therefore, establishments and businesses need to continue to improve product quality to serve consumers better and better. At the same time, strictly follow the regulations, ensure the correct trademark registered with the Intellectual Property Office so that Gia Lai coffee flower honey products can reach far in the market.

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Source: https://baogialai.com.vn/san-pham-mat-ong-hoa-ca-phe-vuon-xa-tren-thi-truong-post293771.html