OCOP products - gifts from Muong Vang homeland

As one of the ancient Muong regions - Muong Vang is home to the Muong community in the communes of Lac Son district, Hoa Binh province (old). The people here have taken advantage of the potential and advantages to build OCOP products with unique flavors. Each OCOP product is not only a regional ambassador but also changes the production thinking of farmers, gradually improving people's lives.

Nhung Van Hoa Binh Turmeric Starch Company Limited currently has 2 products certified to meet 4-star OCOP standards.

The essence of traditional flavors

Having been involved in the turmeric starch making business since 2015, it took nearly 4 years for Mr. Bui Van Nhung in Bung hamlet, Nhan Nghia commune to be able to reap the “sweet fruit”. With the motto “For the health and happiness of the community”, Nhung Van Hoa Binh Turmeric Starch Company Limited has been successful with its turmeric starch product, affirming itself as one of the high-quality 4-star OCOP products, a gift from nature of the Muong Vang people.

Nhung Van turmeric starch is extracted from 100% raw materials grown and cared for naturally in the Muong Vang region, ensuring no pesticide residues, safe for users. These are areas of natural terrain suitable for the growth of turmeric, while also providing a fairly high content of curcumin. Currently, the turmeric area in the raw material areas has attracted over 100 households to expand nearly 20 hectares with an annual output of over 40 tons of fresh turmeric. On average, each year, the company supplies the market with over 1 ton of turmeric starch, with a stable price of 700,000 VND/kg, and estimated revenue of over 1 billion VND.

Mr. Nhung shared: “To control the quality of turmeric starch products, we pay special attention to the stages of planting, caring, harvesting and processing fresh turmeric. Currently, the company has proactively supported farmers with seeds and provided instructions on how to care for and harvest. At the same time, we purchase all agricultural products after harvest so that farmers can feel secure in planting and developing the area of turmeric to become a strong crop of the locality. This will create jobs for local workers and at the same time take advantage of idle agricultural land to help people earn more income.”

Along with But Van turmeric starch, Lam Tin sour meat is a traditional dish of the Muong ethnic people here during holidays, Tet and whenever families welcome distinguished guests. With typical ingredients and spices, sour meat production facilities have brought diners a dish with a unique flavor, imbued with the tradition of the Muong Vang people.

Ms. Bui Thi Tin, owner of Lam Tin sour meat production facility, Lam Hoa 2 street, Lac Son commune said: “Since ancient times, sour meat has been processed under the name of sour salted meat to preserve it for a longer time because in the past there were no refrigerators to preserve it. Although it is a traditional, unique and very convenient dish, sour meat is only popular locally. From that, my husband and I had the idea of preserving the profession of making sour meat to promote and introduce the product, and at the same time connect and expand the market.”

Currently, some outstanding OCOP products such as: Chi Dao Doi seeds have been granted collective trademark protection by the Intellectual Property Office, achieving 3-star OCOP standards since 2019; Lac Son chicken products, Egg Khe sticky rice, Thanh An honey, Muong Khoi wine; Phuong Bac wild sim... have contributed to enriching the typical local products.

Brand wings to fly far

The program "One Commune One Product" has been implemented since 2018 in localities with the desire to make the most of the potential and advantages of each region to build typical products to supply to the market. Up to now, the program has achieved many remarkable achievements, has great influence, and strongly impacts on socio-economic development in rural areas. Thereby, it has contributed to increasing the value of products, creating momentum for the construction of new rural areas, advanced new rural areas, and model new rural areas in localities.

OCOP products of Lam Tin sour meat facility are processed to ensure food safety and hygiene standards.

With the desire to build high-quality OCOP products to create a foundation to promote the rural economy , improve the lives of ethnic minorities associated with new rural construction. In recent times, local authorities and functional agencies have paid attention to and encouraged businesses and production households to promote production according to VietGAP standards, production according to the chain... Strengthening the promotion, advertising and introduction of products on social networking platforms, e-commerce platforms. At the same time, focusing on innovating packaging and eye-catching labels to attract consumers' curiosity.

The development of OCOP products not only helps to increase production value and competitiveness of typical agricultural products in the market, but also creates a value chain, shapes clean production areas, increases income, and improves the lives of people, especially ethnic minorities in the area.

Products of Mo Duc Hoa Binh Organic Agricultural Cooperative participate in promotion programs, advertise and introduce products at trade fairs.

Comrade Nguyen Huy Nhuan - Director of the provincial Department of Agriculture and Environment said: "Muong Vang is a land rich in national cultural identity with rich and diverse customs and cuisine. Currently, OCOP products of Muong Vang have been affirming their quality, establishing a position in the market such as sour meat, doi seeds, and can wine...

In the coming time, the Department of Agriculture and Environment encourages localities to continue to take advantage of their potential and advantages to develop new OCOP products. Maintain and improve the quality of recognized OCOP products. Mobilize resources from integrated support programs and projects to care for and help businesses and production and business establishments in terms of capital and technology transfer. Promote the promotion and introduction of products to help the gifts of Muong Vang homeland reach further and further in the market.

Duc Anh

Source: https://baophutho.vn/san-pham-ocop-mon-qua-que-huong-muong-vang-237862.htm